ABERDEEN

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install technographic data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to ...

Aberdeen | September 23, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience. Best-in-Class firms see 48% greater customer lifetime value and nearly 300% greater year-over-year improvement in customer effort scores. The considered purchase process today is long and involves a large grou...

Aberdeen | July 31, 2019

The second Women in Engineering Conference is being staged at Aberdeen Universitys School of Engineering with the fully-funded residential course running until today. The event is giving 45 girls, aged 15 to 17, an opportunity to explore engineering in both a university and workplace environment. Yesterday, an interactive programme with hands-on engineering-based tasks and speed mentoring sessions with female engineers was followed by a visit to BP’s Aberdeen HQ. Professor Igor Guz, head o...

Fast Company | January 17, 2020

In an effort to build a more sustainable future, architects and policy makers are nodding to the past with structures entirely made of timber. From a 70-story timber skyscraper in Tokyo to an all-wood, 200,000-plus square foot university residence hall in Arkansas, constructions that have eschewed steel and concrete for forest-grown materials have been sprouting up across the world. Next up in this timber trend: a Copenhagen neighborhood built fully with wood, with housing for 7,000 people, a sc...