6sense

6sense | May 23, 2019

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campai...

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketi...

AECOM, WSP Global | January 14, 2020

Los Angeles-based construction and engineering giant AECOM is in talks with Canadian firm WSP Global Inc. about a possible deal, Bloomberg reported last night. Media reports said that WSP approached AECOM about the potential transaction, according to sources familiar with the two companies. Although there is no guarantee that the talks will lead to a deal or how a deal would play out, analyst Andrew Wittmann said in a written research report that he believes the discussions likely have some meri...

The Digital Wise | January 14, 2020

There are many of us who may have come across the term that there is no better alternative to the preconstruction process. However, to understand this term better, we need to have a better understanding as to what preconstruction process is all about. That is what we will try and do over the next few lines. There is no denying the fact that not many people have the right understanding and meaning of the preconstruction phase, and that is what we will be looking at over the next few lines. Whethe...