6sense Launches Account-Based External Media Campaigns Analytics

6sense | May 23, 2019

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts.“Digital campaigns can quickly become irrelevant if B2B marketers aren’t tracking reach, engagement, and influence of these campaigns on accounts they care about,” said Amar Doshi, VP of Product at 6sense. “With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms. This enables marketers to get a never before seen view of media campaign effectiveness as an ABM tactic while providing flexibility when working with other platforms and their agencies.”

Spotlight

The electrical research event most people know of is Benjamin Franklin’s Kite & Key. The legend goes that Benjamin Franklin tied a key to a kite and flew that kite in a lightning storm to prove electricity was a natural occurrence.


Other News
MARKET

EarthDaily Analytics Provides Strategic Update and Announces Initiation of EarthDaily Constellation Construction

EarthDaily Analytics Corp | January 13, 2022

EarthDaily Analytics Corp. ("EDA" or the "Company"), a vertically-integrated data processing and analytics company pairing cutting-edge Big Data tools with proven Space technologies, provided a strategic update on its progress, including the initiation of construction on its EarthDaily Constellation of super-spectral satellites. Subsequent to EDA's formation in February 2021, the Company has undertaken a series of steps to ensure its long-term success, including but not limited to the following: Completed detailed plan for development of the Company's integrated EarthDaily service offering, including the launch of the EarthDaily Constellation satellites throughout 2023 Completed acquisition of Geosys agricultural geoanalytics business Incorporated Short Wave Infrared ("SWIR") and Thermal cameras into the EarthDaily Constellation to further enhance service offering and breadth of addressable markets Completed extensive industry procurement survey, RFP process, and vendor due diligence Received commitment from Antarctica Capital, an international private equity firm with $2 billion of assets under management, to support the construction of the $150 million EarthDaily Constellation Initiated construction of the EarthDaily Constellation, which is currently four months into the build process, with payments made for long-lead components ordered from market-leading industrial partners, who will be announced shortly Ongoing recruitment of additional software engineering personnel to support the EarthPipeline Software-as-a-Service ("SaaS") Ground Segment Invested in marketing and sales organization to drive both near-term revenues from the existing agricultural geoanalytics offering and long-term commitments for the forthcoming EarthDaily service offering Received AWS certification for EarthPipeline SaaS offering "With Antarctica Capital's solid backing, we have been able to move expeditiously in progressing the development and commercialization of the fully integrated EarthDaily service offering, while also increasing near-term revenues and diversifying the customer base for our Geosys agricultural geoanalytics business. By pairing the fully automated, endlessly scalable, cloud-native SaaS EarthPipeline data processing system with the ultra-high quality, Analytics-Ready Data and daily global coverage provided by the EarthDaily Constellation, EDA is positioned to provide innovative Big Data solutions to some of the greatest challenges facing our world today." -Don Osborne, Chief Executive Officer of EarthDaily Analytics Chandra Patel, Managing Director of Antarctica Capital, said, "EarthDaily represents an incredible opportunity to apply the tools of Big Data and Artificial Intelligence to an ever-expanding and extremely rich, super-spectral dataset that captures the Earth's landmass every single day. As firm believers in the promise of EarthDaily Analytics, our ability to provide the Company with both strategic guidance and substantial growth capital allows EDA to position itself as a well-capitalized and largely de-risked innovator, supported by both growing near-term revenues and material momentum towards unlocking its full potential with the launch of the EarthDaily Constellation. Whether as a means of supporting ESG monitoring and assurance mandates, predicting and tracking wildfires, monitoring containership traffic off the coast of California, measuring water uptake and harvested acres to support crop insurance underwriting in Brazil, or informing trading strategies for carbon and other global commodity markets, we are thrilled to support EDA in providing truly differentiated and value-added solutions to the diverse challenges of today and tomorrow." Mr. Osborne concluded, "As a well-capitalized company with proven capabilities in Space technologies and ultra-high volume data analytics, a growing book of both near-term revenues and long-term committed business, and a substantially de-risked path to the launch of the EarthDaily Constellation in 2023, we are very optimistic about the prospects for our business and look forward to providing further updates during this exciting period for EDA." About EarthDaily Analytics EarthDaily Analytics (EDA), a Canadian company with headquarters in Vancouver, British Columbia, provides evidence-based, actionable insights for addressing some of the world's greatest challenges, from sustainable agriculture and disaster management to climate change monitoring and forestry protection, among many others. Its Geosys division, with operations in Minneapolis, USA, and Toulouse, France, has more than thirty years of AgTech experience analyzing weather and satellite data for agriculture, serving stakeholders across the agricultural value chain with proven solutions for monitoring and benchmarking crops throughout the growing season. EDA has developed EarthPipeline, the world's first Ground Segment as a Service, that uses proprietary algorithms combined with the latest advancements in computer vision and machine learning to produce scientific quality Analytics Ready Data in the cloud at massive scale for "big data" infrastructure and geoanalytics. This fully automated processing pipeline is used with data from a number of satellite sensors to power the geoanalytics services by its Geosys division and is now also being offered commercially. EDA is also developing the EarthDaily Satellite Constellation to image the Earth's landmass and large maritime areas every single day, with the data being processed by the EarthPipeline to produce scientific-quality superspectral imagery that will power groundbreaking innovations in a wide range of AI and machine learning applications. For more information, visit www.earthdaily.com. About Antarctica Capital Antarctica Capital is an international private equity firm headquartered in New York with assets under management in excess of $2 billion as of December 31, 2020. Antarctica Capital is a registered investment advisor and is dedicated to investments in private markets and real assets and the establishment of long-term capital vehicles to leverage this investment focus. Antarctica Capital's investment approach is active ownership with an inherent focus on sustainability and to provide more than capital to develop companies. The firm has an absolute return focus, which leads the firm to rigorously evaluate and build conviction around idiosyncratic investment opportunities and build value through the implementation of its investment strategies, such as SIGA®, SARO® and SEREY™.

Read More

ENGINEERING TECH

LandSouth Breaks Ground On Wildwood Apartments

LandSouth Construction | March 24, 2022

LandSouth Construction, a Jacksonville, Fla.-based, award-winning general contractor, has started construction on Wildwood Apartments, a high-end multifamily development in Wildwood, FL. BLD Group is the developer for Wildwood Apartments, and this marks the first collaboration between BLD Group and LandSouth. Wildwood is scheduled to be completed in early 2024. "Wildwood represents expansion in an already fast-growing area of Florida, LandSouth is thrilled to work with BLD Group to bring Wildwood to life. We hope this is the beginning of a long, productive relationship." LandSouth President and CEO, James Pyle Steve Morrill is the LandSouth project manager for Wildwood Apartments. Matt Sullivan is the superintendent. International Construction and Development Advisors, Inc. is the architecture firm for Wildwood Apartments. Wildwood Apartments will be a six-building, garden-style development and will also offer six garage buildings. Residents of Wildwood will be able to choose from three different floor plans, ranging from 725 to 1,255 square feet, all with spacious balconies. Wildwood will include several amenities, including a pool, clubhouse, fire pit, and a pet wash area. Wildwood will be conveniently located and in proximity to The Villages. "Wildwood and the relationship with BLD Group present new opportunities for LandSouth," Steve Morrill, LandSouth project manager, shared. "We're excited to work with BLD Group and bring beautiful, best-in-class multifamily living to Wildwood, Florida.'" LandSouth will employ its unique integrated construction approach to build Wildwood Apartments. Service components work together to provide seamless delivery through proven procedures, systems, and technology. ABOUT LANDSOUTH CONSTRUCTION LandSouth Construction, the Southeast's premier general contractor, specializing in multifamily, senior living, and mixed-use development, was named one of Engineering News Record's Top 400. Since 1998 LandSouth has transformed ideas into best–in–class communities. Headquartered in Jacksonville, Fla. LandSouth has completed more than 25,000 multifamily units.

Read More

MATERIALS

Holcim to Acquire Malarkey Roofing Products

Holcim | December 27, 2021

Holcim (Paris:HOLN) has signed an agreement to acquire Malarkey Roofing Products, a leading company in the US residential roofing market with projected 2022 Net Sales of USD 600 million and EBITDA of USD 120 million. Malarkey Roofing Products has a track record of double-digit growth in the highly profitable USD 19 billion US residential roofing market. Malarkey is fully complementary to Firestone Building Products’ leadership in the commercial segment, positioning Holcim as a full roofing provider. Malarkey’s strong brand recognition is driven by its leadership in innovation and sustainability with a highly circular business model. Jan Jenisch, CEO: “We are off to a strong start to our ‘Strategy 2025 – Accelerating Green Growth’ with the acquisition of Malarkey Roofing Products, expanding our Solutions & Products business to become a global leader in roofing systems. I congratulate the Malarkey family for what they have achieved and am committed to investing in the company’s continued success to unleash its next era of growth together. Our companies are highly complementary with many upsides. I am impressed by the Malarkey brand, the innovative technology, the great network of production facilities and, most importantly, purpose driven employees who are vital for the company’s sustainable growth and national expansion plan. I am excited to further strengthen the Malarkey brand and legacy and welcome all employees and sites into the Holcim family.” “We couldn’t be more thrilled. For decades, we’ve sought a company that agrees with our vision, aligns with our values, and can help us accelerate our growth strategy. Today, we found it in Holcim. Like Malarkey, Holcim has a strong focus on driving the circular economy and leading the transition towards sustainable construction. It’s a very exciting time for both brands. To our employees, customers, partners, contractors, and friends, who continue to support our company and mission, thank you! You’ve witnessed first-hand the market’s rapid acceptance of our unique value proposition. With Holcim’s knowledge and resources, we can extend that value proposition to even more consumers. We’re just getting started.” -Gregory Malarkey, President of Malarkey Roofing Jamie Gentoso, Global Head of Solutions & Products: With Malarkey Roofing Products we enter the highly profitable and fast-growing residential roofing market, driven by repair and refurbishment as well as shifting customer preferences towards more sustainable and resilient building materials. With a track record of double-digit growth for the past ten years, Malarkey is a proven growth engine for expanding our range of roofing systems from commercial to residential. This transaction is valued at USD 1.35 billion, to be financed with 100% cash. Synergies of USD 40 million per year are expected on a run-rate basis to be realized by year three. The acquisition is earnings per share (EPS) accretive from the first year. Malarkey Roofing Products was founded by Herbert Malarkey in 1956 and is headquartered in Portland, Oregon. It provides complete solutions for residential roofing needs from roofing shingles to ice and water barriers. With production facilities in Oregon, California and Oklahoma, Malarkey Roofing Products has a strong presence from the West to the South of the US that is highly complementary with Firestone Building Products’ footprint. The acquisition advances Holcim’s “Strategy 2025 – Accelerating Green Growth” with the goal to expand its Solutions & Products business to 30% of Group Net Sales by 2025, entering the most attractive construction segments, from roofing and insulation to repair and refurbishment. The transaction is in line with Holcim’s commitment to strict financial discipline and is subject to customary conditions and regulatory clearance in the United States. It is expected to close in the first quarter of 2022. About Holcim Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Firestone Building Products, Geocycle, Holcim and Lafarge. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

Read More

ENGINEERING TECH

Gretel Announces General Availability of Its Privacy Engineering Developer Stack

Gretel | February 02, 2022

Gretel announced the general availability of its privacy engineering APIs and services. Gretel’s comprehensive offering enables users to classify, transform and generate the industry's highest-quality synthetic data. Combined, these capabilities remove privacy bottlenecks for a myriad of development and workflow processes that prevent data sharing and stifle innovation. A free plan for developers is available to anyone who wants to get started, and usage-based options are available for larger projects and teams.Gretel has tested its products in an open beta program for over a year, and incorporated improvements to its toolkit based on feedback from more than 60 enterprise engagements, its community of thousands of users, and open source users who have downloaded their SDK over 70,000 times. “We’ve built a privacy toolkit that’s accessible to all developers, and scalable to any enterprise-ready project. With Gretel, anyone can classify, anonymize, and synthesize data that’s privacy-proven and highly accurate in just a few clicks, Gretel’s advanced privacy guarantees also give users complete control to adjust data privacy levels, based on their project needs, and guard synthetic data against adversarial attacks.” -Gretel CEO and co-founder Ali Golshan. Today, working with data is… hard. Gretel is making it easier. By building flexible, secure, and easy to deploy tools to support data-driven developers, Gretel will open a world of progress across industries, said Max Wessel, Executive Vice President & Chief Learning Officer at SAP. Gretel has been working with teams and organizations across industries including healthcare, life sciences, finance, and gaming. Some of their recent work includes creating synthetic genomic data and synthetic time-series banking data. The broad interest in Gretel’s privacy engineering tools is not a surprising trend and is supported by analysts’ forecasts that by 2030, synthetic data will completely overshadow real data in AI models. Gretel is committed to fostering a culture of trust, transparency, and shared knowledge with the public and developer community. They continue to open source their core synthetic data technology and research as well as offer free access to its tools through its Developer tier. Advanced Privacy Engineering Made Accessible With Gretel’s all-in-one privacy stack, developers everywhere can streamline workflows, and access advanced privacy engineering tools to easily Create highly accurate, privacy-proven synthetic data Seed pre-production systems with safe, statistically accurate datasets Identify and remove sensitive data to reduce PII-related risks Augment and de-bias datasets to train ML/AI models fairly Anonymize sensitive data in real time, for data at scale “Asking data-driven developers to exchange real-world data for synthetics requires they not only have a deep dedication to privacy, but also access to simple, intuitive solutions that return value immediately. Gretel provides all of the above and helps simplify privacy engineering,” -Chris Hymes, the VP of Information Security, Data Privacy and Enterprise IT at Riot Games. Gretel is also previewing its AWS S3 connector for its toolkit, and anyone interested in it can contact Gretel directly. For more information about Gretel’s toolkit, see their product overview or visit http://gretel.ai. About Gretel Gretel pioneered Privacy Engineering as a Service and a comprehensive toolkit for generating high-quality synthetic data. Their platform offers easy-to-use APIs, an open-source AI-based core that’s available for free to all developers and individuals getting started, and flexible pay-as-you-go options for production-ready projects as they scale. Gretel’s services can be used through its SaaS cloud offering or CLI for local environments.Gretel is hiring for positions throughout the company. Check out their careers page for a full list of job openings.

Read More

Spotlight

The electrical research event most people know of is Benjamin Franklin’s Kite & Key. The legend goes that Benjamin Franklin tied a key to a kite and flew that kite in a lightning storm to prove electricity was a natural occurrence.

Resources