Modern Marketing for Construction Brands

September 17, 2019

In the broadest sense, construction marketing encompasses the variety of activities, programs and projects that support revenue generation. Similar to marketing in other categories, construction marketing is about developing and/or promoting products or services that serve customer needs.

Spotlight

Central Print & Reprographic

Central Print & Reprographic Services was founded in 1972 by Wes Smith and has been a family owned and operated printing and signage business for over 40 years. Our emphasis is to keep things local and provide the highest quality product to our customers at the lowest possible price. We utilize the most up to date equipment and technology to ensure we are providing the best possible products.

OTHER WHITEPAPERS
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Data Security in Construction: The Time To Act Is Now

whitePaper | October 18, 2022

The construction industry has become a top target for cybercriminals all over the world. Here’s why construction companies need to bolster their defences – and how they can get started.

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2021 engineering and construction industry outlook

whitePaper | April 28, 2021

The US engineering and construction (E&C) industry began 2020 on a bright note—and then COVID-19 hit. Despite the challenges that have resulted, there are reasons to be optimistic. Explore five engineering and construction industry trends that will impact the coming year, from connected construction to new business models.

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Ready to Build Your Dream Home? Your Complete Guide to Construction Financing

whitePaper | July 2, 2022

A pre-approval will determine if you can realistically afford to make your dream come true based on your current assets and existing debt. (The last thing you want is to sell your current home or be in the middle of drawing up plans before learning that you don’t qualify for the loan.) A pre-approval also provides the opportunity to ask questions about the construction process: what’s involved, what you are responsible for and what to expect of the builder.

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Parametric Modeling Innovates Bridge Design

whitePaper | January 6, 2020

Bridge design is no simple matter. While traditional 3D modeling software is useful for buildings, these structures don’t present the same challenges that bridge design does. Jalpesh Patel, Senior Technical Consultant with Allplan explains why: Buildings are mainly linear, vertical structures with minimal to no obstruction. Bridges, on the other hand, are non-linear, horizontal structures that must weave through obstacles, existing structures, and multiple right-ofway restrictions.

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Why Deck 7

whitePaper | January 1, 2020

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide. Clients leverage Deck 7’s multichannel content marketing services and Media 7’s network of 30+ online publications for content syndication to engage over 95 million buyers across 16 industries and 120+ countries.

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The Top 5 Most Over-Engineered Building Components

whitePaper | November 14, 2019

When specifying the mechanical and electrical equipment for a building, it is easy to assume that extra capacity is a good thing, but it actually can be just as counterproductive as having undersized installations. In the first place, extra capacity comes at a higher upfront cost, which makes the building owner assume unnecessary expenses. There are also many types of equipment that experience performance issues when over-engineered, which can range from low energy efficiency to a diminished service life.

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Spotlight

Central Print & Reprographic

Central Print & Reprographic Services was founded in 1972 by Wes Smith and has been a family owned and operated printing and signage business for over 40 years. Our emphasis is to keep things local and provide the highest quality product to our customers at the lowest possible price. We utilize the most up to date equipment and technology to ensure we are providing the best possible products.

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