USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Bishop-Wisecarver

Bishop-Wisecarver works with manufacturers to engineer, produce, and build custom complex assemblies, linear motion solutions and optimal embedded intelligence systems. Through the integration of our mechanical, electronic, software, control and systems design engineering expertise - mechatronics - 65+ years of experience, and 20,000+ unique clients later, we continue to provide a single point of service that results in custom designs, increased efficiencies, and accelerated time to market.

OTHER WHITEPAPERS
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The Future of Building

whitePaper | June 6, 2022

With ongoing advancements in converging technologies, energy generation and usage and other business models, the construction industry has an opportunity to transform the way it functions. Challenging conventional norms could be the key to solving many of the bottlenecks the industry has faced for years. At the same time, there are inherent risks associated with transformative shifts. The time is right to take advantage of the potential financial, environmental and societal rewards.

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Digital Twin Cities: Framework and Global Practices

whitePaper | April 20, 2022

The continued growth and success of cities is one of the great triumphs of modern civilization. Cities are home to the majority of the world’s population and generate more than 80% of GDP. Rapid urbanization has also brought about new challenges as cities have struggled with congestion, pollution, increased carbon emissions, inequity and exposure to natural disasters such as floods and storms. The COVID-19 pandemic and climate change have further intensified these issues. The United Nations 2030 Agenda for Sustainable Development sets out the goal of “building inclusive, safe, resilient and sustainable cities and communities”. Whereas these goals may be universally accepted, the path to get there is not as clear. Innovation and empowerment of digital technology are critical to transforming our cities. Policy support and institutional change are also essential.

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Understanding and Choosing Metrics for Building Performance Standards

whitePaper | July 21, 2022

President Biden has called for net-zero emissions, economy-wide, by 2050. Accomplishing this will require increasing efficiency, vastly increasing renewable energy capacity, and transitioning from fossil fuels to clean electricity. Buildings have a critical role to play in achieving each of these objectives. This paper proposes a framework for determining which metrics are best suited for policies to move existing commercial and multifamily buildings forward on the path toward zero carbon emissions. Choosing the right metrics is necessary for effective policies, but it is not sufficient to achieving a just and inclusive energy transition. Building performance policies — in conjunction with other complementary policies — must bring the benefits of improved performance to those living in affordable housing andhistorically underserved communities, and at the same time ensure that the cost of compliance does not create new burdens. Jurisdictions must consider the impact of policy decisions on equitable outcomes, particularly with respect to establishing performance levels, options for compliance, and penalties for non-compliance.

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ACCESS CONTROL AND THE FUTURE OF SMARTBUILDINGS

whitePaper | April 20, 2022

Smart building technology continues to be one of the most exciting and revolutionary developments in the multifamily industry as it streamlines operations and transforms resident, prospect and associate experiences.

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Current Issues in Procurement of Architectural, Engineering, and Construction Management Services

whitePaper | February 19, 2020

Government Code Sections 4525 define a qualifications-based selection process where public entities may consider the price of proposed services in the procurement. This process was previously a three-step process starting with advertising for statements of qualifications, then developing a short list, and then requesting proposals from the short list to include resumes, comments on the contract, and price considerations if relevant; but is now often a four-step process, with the last step of negotiating sequentially with the most qualified firms.

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Engineering Data Management and Document Control

whitePaper | February 20, 2020

Engineering Data Management is all about the creation, version control and fast retrieval of documents. It has little or nothing to do with formal change management, or building a reliable audit trail. Engineering Data Management Systems should make life for the engineer as simple as possible without introducing too much complexity. Document control on the other hand, is the management of documents through their life cycle with a much higher degree of reliability for security, version control, review cycle, visibility, availability and, most importantly, for a controlled and reliable audit trail.

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Spotlight

Bishop-Wisecarver

Bishop-Wisecarver works with manufacturers to engineer, produce, and build custom complex assemblies, linear motion solutions and optimal embedded intelligence systems. Through the integration of our mechanical, electronic, software, control and systems design engineering expertise - mechatronics - 65+ years of experience, and 20,000+ unique clients later, we continue to provide a single point of service that results in custom designs, increased efficiencies, and accelerated time to market.

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