USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Solfins 3D Company

The Solfins company is the authorized representative of SolidWorks for Serbia and Montenegro. The SolidWorks platform represents a whole set of software solutions for machine and electrical design, electronic development, and complete product development process management with tools to assist in production, quality control, procurement, sales, marketing, and finance at your company.

OTHER WHITEPAPERS
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ACCESS CONTROL AND THE FUTURE OF SMARTBUILDINGS

whitePaper | April 20, 2022

Smart building technology continues to be one of the most exciting and revolutionary developments in the multifamily industry as it streamlines operations and transforms resident, prospect and associate experiences.

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AI Requires Tailored DRAM Solutions

whitePaper | April 6, 2020

For over 30 years, DRAM has continuously adapted to the needs of each new wave of hardware spanning PCs, game consoles, mobile phones and cloud servers. AI/ML may be the biggest challenge yet. Artificial intelligence is the study and application of providing hardware and software that attempt to emulate human intelligence. Therefore, as human beings adapt to different tasks, AI must adapt. Indeed, if AI is to scale to the diversity of human tasks, it will not be via a single, monolithic solution. For every task a human can perform, AI must adapt through a unique combination of hardware and software components.

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Build-to-Rent: Helping the UK Build Back Better

whitePaper | June 19, 2022

The private rental market is playing an increasingly vital role in meeting the nation’s housing needs. Over four million households currently rent their homes, which is doublethe two million who rented at the turn of the century.1 In London alone, it is predicted that by 2025 just under 40% of households in the capital will be renting.2 The Montague Report, which was published by the Government in 2012, considered how to encourage investment into the private rented sector, and recognised the opportunity for the rental market to accelerate the delivery of homes, whilst setting the standards for accommodation, and seeking to attract institutional investment into the market.

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The Engineer’s Guide to the Resilient Platform

whitePaper | February 10, 2020

Engineers are facing ever-increasing pressure from business executives to incorporate innovative technologies into their products. The realities of creating new and unexplored concepts, while accounting for more and more smart connected products, and continually adapting to changing market uncertainties, is making it challenging for companies to compete effectively.

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The Future of Building

whitePaper | June 6, 2022

With ongoing advancements in converging technologies, energy generation and usage and other business models, the construction industry has an opportunity to transform the way it functions. Challenging conventional norms could be the key to solving many of the bottlenecks the industry has faced for years. At the same time, there are inherent risks associated with transformative shifts. The time is right to take advantage of the potential financial, environmental and societal rewards.

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Why Deck 7

whitePaper | January 1, 2020

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide. Clients leverage Deck 7’s multichannel content marketing services and Media 7’s network of 30+ online publications for content syndication to engage over 95 million buyers across 16 industries and 120+ countries.

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Spotlight

Solfins 3D Company

The Solfins company is the authorized representative of SolidWorks for Serbia and Montenegro. The SolidWorks platform represents a whole set of software solutions for machine and electrical design, electronic development, and complete product development process management with tools to assist in production, quality control, procurement, sales, marketing, and finance at your company.

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