The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Freese and Nichols

Freese and Nichols, Inc. is a professional planning, consulting and engineering firm serving clients across the Southwest and Southeast United States. With client service and continuous improvement in mind, Freese and Nichols plans, designs and manages sustainable water and infrastructure projects.

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Freese and Nichols

Freese and Nichols, Inc. is a professional planning, consulting and engineering firm serving clients across the Southwest and Southeast United States. With client service and continuous improvement in mind, Freese and Nichols plans, designs and manages sustainable water and infrastructure projects.

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