Modern Marketing for Construction Brands

September 17, 2019

In the broadest sense, construction marketing encompasses the variety of activities, programs and projects that support revenue generation. Similar to marketing in other categories, construction marketing is about developing and/or promoting products or services that serve customer needs.

Spotlight

National Foam

National Foam is the recognized leader in professional firefighting technology. Our foam concentrates and delivery systems, firefighting hose and engineered solutions have brought groundbreaking innovation to the professional firefighting industry for more than 200 years. Foam concentrates, foam proportioning systems, fixed and portable foam fire fighting equipment, monitors, nozzles and specialized Big Flow pumping solutions have contributed to National Foam's success over the years making National Foam the acknowledged world leader in providing foam based solutions and systems.

OTHER WHITEPAPERS
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Evolving to be the world’s favourite procurement suite

whitePaper | June 6, 2022

Since they first arrived in 1993, NEC procurement contracts have had a transformative effect on the built environment and infrastructure industry in the UK and worldwide. They have proved that through collaboration, fair dealing and good management, even the most high-risk and complex projects can be delivered on time, within budget and without litigation.

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Data Security in Construction: The Time To Act Is Now

whitePaper | October 18, 2022

The construction industry has become a top target for cybercriminals all over the world. Here’s why construction companies need to bolster their defences – and how they can get started.

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Construction SaaS That Supports Safe Delivery

whitePaper | August 18, 2022

In 2022 alone, we’ve seen major reforms to building safety legislation. Five years after the Grenfell fire, we are starting to see regulation come into force to ensure more is done to protect residents and tighten up standards across our built environment.

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DATA CENTER INFRASTRUCTURE DESIGN

whitePaper | April 25, 2022

As a data hub and application carrier, data centeris a basic guarantee facility for carrying digital computing power and information systems of variousindustries, an important precondition for building information platform, and a key link in the development of digital industry chain. Data center infrastructure is also an important part of ensuring stable operation of data centers. Troubleshooting, root cause analysis and remediation of facilityproblems are common challenges for any infrastructure operation. Therefore, data center infrastructure design becomes critical. Many emerging trends are impacting all operations within the current data center, such as the increased data center rack densit

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Engineering The New Normal

whitePaper | June 8, 2022

Let's face it. The world has changed and so have we. It has changed in ways that we cannot even fully comprehend yet. We do not know what the new world will look like after this crisis but we certainly know that it won't be the same as before.

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A Seamless and Successful Transition from Quality Assurance to Quality Engineering

whitePaper | July 1, 2022

Quality Engineering has gained prominence with the shift to agile and DevOps. Companies are shifting from Quality Assurance process for an agile and scalable application development process. QE brings software development and IT operations teams together, removes silos, and embedding security in every step of the application development process. But this is just the tip of the iceberg among the reasons to shift from Quality Assurance to Quality Engineering. The move towards QE over QA is a cultural shift within the organizations and the development teams.

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Spotlight

National Foam

National Foam is the recognized leader in professional firefighting technology. Our foam concentrates and delivery systems, firefighting hose and engineered solutions have brought groundbreaking innovation to the professional firefighting industry for more than 200 years. Foam concentrates, foam proportioning systems, fixed and portable foam fire fighting equipment, monitors, nozzles and specialized Big Flow pumping solutions have contributed to National Foam's success over the years making National Foam the acknowledged world leader in providing foam based solutions and systems.

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