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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

Batson-Cook Construction

At Batson-Cook Construction, the foundation on which we build all our projects is the relationship we forge with each client. This is how we have successfully conducted business for over a century. By working together as a team, we assess our clients’ needs and guarantee communication throughout the entire process, from concept through construction. On projects large or small, we have a solid history of completing jobs on schedule and within budget.

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Market, Engineering Tech

The Basics of Lean Construction Methods

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Most construction companies want to deliver the best possible results for their clients while expending the least possible resources. Yet, the construction industry has traditionally been littered with waste and inefficiencies. Today, some of the most successful companies use lean construction philosophy to guide their operations. Companies that do regularly impress clients, maintain high morale and create high-quality structures.

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This week’s World of Concrete in Las Vegas is the first major trade show in the United States since the COVID pandemic changed the face of the convention and meeting business. For many, this is yet another sign of life slowly returning to normal for the construction industry. If you’ve made the trek to this year’s WOC, you’re looking forward to it all—new products, cutting-edge tech, interactive workshops, hands-on training, and no doubt—the Bricklayer 500! This one-hour competition tests the speed and stamina to name the world’s greatest mason. Whether you’re there in person or too busy in the field to attend, we join you in celebrating all things concrete this week. Here are some weird and wonderful facts about concrete, a strong and versatile material, that is used in everything from our kitchen countertops to the roads we drive on daily.

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The Ottendorf Viaduct on the Riesa-Chemnitz railway line stood for over 160 years until it could no longer be saved and had to be replaced in 2015. The new replacement structure built at that time was a first for Deutsche Bahn: For the first time in its history, it built a bridge with a frame-stiffened arch structure. Although 3D models were used to some extent in the planning of the structure, the BIM method was not applied, so that no digital twin of the bridge is available for future (maintenance) work.

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Engineering Tech

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Article | May 12, 2021

Somewhat ironically, many processes in additive manufacturing – which is often defined as a digital manufacturing technology – remain manual and siloed. Automation is still not widely deployed in additive manufacturing. The vast majority of companies adopting 3D printing remain dependent on human labour and access to physical inventories. Below we’ll be exploring the stages of maturity in additive manufacturing IT automation; areas companies should consider automating and software solutions available to help you digitise and streamline your additive manufacturing operations.

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Market, Engineering Tech

Top Software Engineering Trends That Will Prevail in 2022

Article | July 11, 2022

Most construction companies want to deliver the best possible results for their clients while expending the least possible resources. Yet, the construction industry has traditionally been littered with waste and inefficiencies. Today, some of the most successful companies use lean construction philosophy to guide their operations. Companies that do regularly impress clients, maintain high morale and create high-quality structures.

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Market

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Article | September 27, 2021

This week’s World of Concrete in Las Vegas is the first major trade show in the United States since the COVID pandemic changed the face of the convention and meeting business. For many, this is yet another sign of life slowly returning to normal for the construction industry. If you’ve made the trek to this year’s WOC, you’re looking forward to it all—new products, cutting-edge tech, interactive workshops, hands-on training, and no doubt—the Bricklayer 500! This one-hour competition tests the speed and stamina to name the world’s greatest mason. Whether you’re there in person or too busy in the field to attend, we join you in celebrating all things concrete this week. Here are some weird and wonderful facts about concrete, a strong and versatile material, that is used in everything from our kitchen countertops to the roads we drive on daily.

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Engineering Tech

Infrastructure Policy Watch: new resilience guidelines from Australia and UK hydrogen strategy

Article | August 24, 2021

The Ottendorf Viaduct on the Riesa-Chemnitz railway line stood for over 160 years until it could no longer be saved and had to be replaced in 2015. The new replacement structure built at that time was a first for Deutsche Bahn: For the first time in its history, it built a bridge with a frame-stiffened arch structure. Although 3D models were used to some extent in the planning of the structure, the BIM method was not applied, so that no digital twin of the bridge is available for future (maintenance) work.

Read More
Engineering Tech

Where Are You in Your Additive Manufacturing Automation Journey?

Article | May 12, 2021

Somewhat ironically, many processes in additive manufacturing – which is often defined as a digital manufacturing technology – remain manual and siloed. Automation is still not widely deployed in additive manufacturing. The vast majority of companies adopting 3D printing remain dependent on human labour and access to physical inventories. Below we’ll be exploring the stages of maturity in additive manufacturing IT automation; areas companies should consider automating and software solutions available to help you digitise and streamline your additive manufacturing operations.

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Spotlight

Batson-Cook Construction

At Batson-Cook Construction, the foundation on which we build all our projects is the relationship we forge with each client. This is how we have successfully conducted business for over a century. By working together as a team, we assess our clients’ needs and guarantee communication throughout the entire process, from concept through construction. On projects large or small, we have a solid history of completing jobs on schedule and within budget.

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The Audio Engineering Society’s Technical Council (AESTC) has formed a group to advance the science and application of Audio for New Realities. It will serve the needs of the audio community working in virtual-, augmented- and mixed-reality environments.

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