Home > News > Latest > Uptime.com Reveals Trends Driving Site Reliability Engineering in Its Annual Downtime Report

Uptime.com Reveals Trends Driving Site Reliability Engineering in Its Annual Downtime Report

  • Uptime.com's annual downtime report has been released, highlighting several key indicators of how site reliability engineering is being shaped in the near future.

  • Downtime is costing companies up to 11% of their total online revenue, spurring a dramatic shift in how businesses address incident response.

  • Businesses with less of a focus on site reliability are likely losing a significantly larger percentage.


Uptime.com's annual downtime report has been released, highlighting several key indicators of how site reliability engineering is being shaped in the near future. Experts continue to advocate for the regular practice of rapid incident response and active monitoring to prevent potential losses. The report also provides industry "destimate" analysis, a dollar value corresponding to every minute of downtime, which businesses can reference to gauge the tangible value of site reliability.

Read more: Site reliability engineering - Predictions for 2020

Findings in the report indicate that top performers in business regularly practice rapid incident response and active monitoring. However, despite the proactive approach to preventative maintenance, the best in each industry are still losing between 6% to 11% of their online revenue from downtime. Businesses with less of a focus on site reliability are likely losing a significantly larger percentage.

For businesses earning over $1 billion in revenue, estimates indicate losses of $16.64 million annually that can be attributed to downtime. Thirty-five percent of Alexa top sites, a globally recognized web traffic ranking system, were surveyed at having 97.3% or less uptime, meaning 10 days or more of downtime each year.

Fifty-seven percent of sites surveyed performed significantly worse than the top industry players, showcasing an urgent need for businesses to practice more stringent monitoring and timely response.


Distributed denial of service attacks (DDoS) continue to be a common factor in the rising costs of downtime due to their simplistic nature, difficulty of detection, cost-effectiveness, and the need for specific measures to mitigate the threat.

Uptime.com's findings show that the risk is compounded for smaller companies as they continue to grow in scale. Because of the lack of prioritization when it comes to site reliability during a time of growth, smaller companies are often more profitable for hackers due to their inability to provide an adequate response or mitigate the threat.

Read more: An industry in crisis: why we need more women in engineering

The banking and financial industries, despite their willingness to adapt to increased cyber security standards, suffer the highest number of outages, the highest number of downtime hours by volume, and the second-lowest overall uptime percentage, according to the data. Uptime.com suggests these businesses would benefit from more transparency regarding outages, rooted in improving customer service.

Uptime.com invites businesses to view the report and take part in their own destimate analysis. The company has provided its scoring system and industry data for third parties to see their own score in comparison with top performers across different industries.

About Uptime.com:

Founded in 2013 and headquartered in Manhattan, Uptime.com is an industry-leading website uptime & performance solution with customers including Kraft, BNP Paribas, SAGE Publishing and Autodesk. Co-founded by seasoned B2B software entrepreneurs.

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HED Announces Strategic Partnership with Denver-based Larson Incitti Architects

PR Newswire | October 05, 2023

HED, a leading national architecture and engineering firm, is proud to announce a new strategic partnership with Denver-based Larson Incitti Architects. This formal partnership combines Larson Incitti Architects' staff with HED's national, award-winning integrated architecture and engineering team, significantly expanding Larson Incitti Architects' capabilities in education, religious and community design. Together, the firms will leverage community relationships to create new opportunities across multiple market sectors. Marking its 25-year anniversary of experience in the greater Denver area, the Larson Incitti Architects team has established trust among clients in the community and Pre-K-12 education sectors by consistently delivering excellence through collaborative design innovation and dedication to client service. HED is well positioned to build upon that tradition of excellence with expanded market sector expertise in housing, science, mission critical, workplace, healthcare, higher education, manufacturing and product development. HED offers the support of a national team of architects, planners, MEP and structural engineers, and design specialists in laboratory planning, experiential graphic design, and landscape architecture. "Our strategic partnership with Larson Incitti Architects is a great fit because of our shared commitment to create a positive impact for clients and the greater community," said Enrique Suarez, AIA, LEED AP BD+C, CO-CEO of HED. "We are pleased to formally announce our partnership and look forward to using our combined strength to explore new opportunities in the Denver area and deliver long-term success for our clients." HED is known for its aspirational company culture and innovative professional services, and collaborative approach to project teaming. As an inclusive and integrated practice, HED values diversity in perspectives, experiences, abilities, and expertise, and this reputation and culture fits neatly with Larson Incitti Architects values. An award-winning integrated firm of architects and engineers, HED has recently been honored with national recognition for its collaborative, innovative solutions and project leadership by the Design-Build Institute of America (DBIA) and the American Council of Engineering Companies (ACEC). "Larson Incitti Architects has always been dedicated to client service and committed to the Denver community, and since our founding, we've emphasized learning and collaboration in our company culture — values we share with HED," said Bruce Larson, AIA, Principal of Larson Incitti Architects. "Those shared values and commitments are strengthened by joining forces with a national team, and we look forward to working with HED to continue creating positive impact for our clients in Denver and the surrounding area." About HED At HED, great design is about thinking creatively to overcome challenges and improve real world outcomes. Our firm has a long history and reputation for excellence because we believe that all the facets of our design, from architecture, engineering, consulting, and planning, must create a positive impact for our clients, the community, and the world through responsive, innovative, and sustainable design solutions. This belief has allowed our firm to become one of the 200 largest design firms in the US, serving clients nationally in a broad range of market sectors including Healthcare, Higher Education, Mission Critical, Housing and Mixed-Use, Pre-K 12, Science, Manufacturing and New Product Development, Workplace, Community and Government

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EXP announces new Northern Ontario Engineering Sector

GlobeNewswire | October 12, 2023

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YOUNG & Associates Acquires IN-Line Consulting, LLC

YOUNG & ASSOCIATES | September 26, 2023

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Atwell expands to Utah with acquisition of Summit Engineering Group

Business Wire | October 10, 2023

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HED Announces Strategic Partnership with Denver-based Larson Incitti Architects

PR Newswire | October 05, 2023

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EXP announces new Northern Ontario Engineering Sector

GlobeNewswire | October 12, 2023

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YOUNG & Associates Acquires IN-Line Consulting, LLC

YOUNG & ASSOCIATES | September 26, 2023

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Atwell expands to Utah with acquisition of Summit Engineering Group

Business Wire | October 10, 2023

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