Pinpoint grabs $13.5M Series A to bring data discipline to engineering

Sales and marketing are steeped in data to explain just how well they are doing, but engineering, the department charged with creating the products these departments sell has lacked the tools to measure engineering effectiveness. Pinpoint wants to change that by making engineering a more data-driven endeavor. Today it announced a $13.5 million Series A round.
The round was led by Bessemer Venture Partners with participation from seed investors Storm Ventures, Boldstart Ventures, Bloomberg Beta, Slack Fund, Social Capital and Cherubic Ventures. That’s quite a lineup of investors for an early-stage startup.
Perhaps that’s because the company was founded by a couple of industry veterans, Jeff Haynie and Nolan Wright, who co-founded Appcelerator. That company was acquired by Axway in 2016.