Digital transformation: Cultural and behavioural barriers

Digital Transformation is a huge opportunity for the AEC industry that has struggled for decades with low productivity and low profitability. Fully embedding digital tools into business as usual offers a way out of this trap, unlocking new, profitable business models based on greater collaboration and a deep, data-driven insight into how to deliver value to its clients. However, many companies are struggling to make the most of existing products and few are on top of the possibilities created by emerging technologies. Survey results suggest the industry is caught in a bind. It is not making the most of the technology available because of unawareness about what it can do. At the same time, we found that when technology is deployed it can fail to deliver its potential because of a lack of fi t with existing processes and ways of working – or its effectiveness is undermined by the existence of out of date legacy IT systems.

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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