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Comparethemarket introduces new robot meerkat, AutoSergei

December 24, 2018 / Campaign

Comparethemarket is launching a new campaign to promote EnergyCheck, a service within its app that allows customers who switch energy providers with the platform to sign up for automatic checks on their tariff to ensure it still offers a good deal.
A new spot, created by VCCP Blue and on TV from Boxing Day, features AutoSergei, a computerized recreation of long-standing meerkat character Sergei. AutoSergei is shown being introduced by head meerkat Aleksandr at a presentation scene that parodies the overblown product launches of Apple and other tech brands. It was created by Matt Hynds, Liam Wilson, Teodora Nicolae, and Malina Guigura, and directed by Darren Walsh through Passion Pictures.