Growth Engineering: Growth Hacking Grown Up

September 23, 2015

Growth Engineering builds on the core principle of Growth Hacking: growing the user base! Accruing users is the sole purpose of anything with “growth” in front of it. Obviously you can’t increase users without using some more traditional marketing strategies and techniques, like social media, email, and content marketing, but the difference is the end goal and the methods used to achieve that goal. The traditional methods focus on brand awareness and thought leadership, drawing people to the site or app in the first place. Growth Engineering focuses on keeping them there, and turning the casual user into a brand advocate. In the great words of TRON, “I fight for the users” – that’s what we growth engineers do.

Spotlight

Rick Engineering Company

RICK ENGINEERING COMPANY is an award winning, multi-discipline planning, design and engineering firm. For over half a century, we have served clients in both the public and private sectors with dependable, innovative expertise. We maintain divisions that focus on civil engineering, urban design & planning, community planning, landscape architecture, transportation & traffic engineering, surveying, mapping, aerial photogrammetry, redevelopment, water resources, Geographic Information Systems (GIS), and 3D laser scanning.

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Spotlight

Rick Engineering Company

RICK ENGINEERING COMPANY is an award winning, multi-discipline planning, design and engineering firm. For over half a century, we have served clients in both the public and private sectors with dependable, innovative expertise. We maintain divisions that focus on civil engineering, urban design & planning, community planning, landscape architecture, transportation & traffic engineering, surveying, mapping, aerial photogrammetry, redevelopment, water resources, Geographic Information Systems (GIS), and 3D laser scanning.

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