MARKET

Marketing’s role in the construction industry’s post-Covid recovery

PBC Today | October 26, 2020

James Ellis, chair of the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG), discusses the vital role marketers can play in helping the UK construction industry get back on its feet. Construction underpins both our economy and our society, contributing just under £29.5bn to the UK in Q1 of 2020. This is equal to 6% of total UK economic output. But due to Covid-19, the construction sector has suffered heavy losses due to supply chain disruption, a marked decline in output and a reduction in new order volumes. While construction activity has been allowed to continue throughout lockdown, many contractors temporarily shut down to undertake risk assessments, review on-site operations and implement new measures. As a result, total construction output plummeted by 45.2% in April 2020, according to figures from the ONS, but it would be a misstep to save on marketing efforts now. Looking at 600 companies from 1980 to 1985, McGraw-Hill Research found those which maintained or increased their marketing spend during the 1981 recession enjoyed sales 256% higher than those that didn’t by 1985. Kantar also estimates that brands who decide to ‘go dark’ until the storm passes in a bid to save costs will likely see a 39% reduction in brand awareness.

Spotlight

Many of our clients are investing heavily in their Analytics and Data Science efforts and teams. These teams are skilled in analyzing and uncovering valuable information in data; but we’ve found that often, these teams do not have skills in software engineering to deploy and operationalize a secure, maintainable, and scalable application. OCI has implemented a variety of solutions to help your Analytics and Data Science professionals transfer their insights to internal and external constituents in a secure, maintainable, and scalable application

Spotlight

Many of our clients are investing heavily in their Analytics and Data Science efforts and teams. These teams are skilled in analyzing and uncovering valuable information in data; but we’ve found that often, these teams do not have skills in software engineering to deploy and operationalize a secure, maintainable, and scalable application. OCI has implemented a variety of solutions to help your Analytics and Data Science professionals transfer their insights to internal and external constituents in a secure, maintainable, and scalable application

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EMBEDDED TECH

LightRiver Strengthens Executive Leadership with Chief Product Officer

LightRiver | July 04, 2022

LightRiver, the premier optical network integration solution provider for next generation, multi-vendor, Factory Built Networks® and netFLEX® Transport Domain Orchestration and Control Software solutions, announced today a new executive appointment of Scotty Benda as Chief Product Officer. The appointment will strengthen LightRiver's leadership team as it further maximizes market opportunities in the era of open optical networking and automation, accelerate the Company's growth and increase the scale and scope of its operations. Benda joins LightRiver with a distinguished career in telecommunications, having served in various technical and leadership roles in carrier grade transport networking, instilling trust and team work internally and externally, including as Director, Embedded Software Design and New Product Introduction; Vice President, Global Sales Systems Engineering; and General Manager of the Global Services Division. "The shift to open optical networks represents an unprecedented opportunity for LightRiver with our comprehensive 'design, deploy and automate' approach to multivendor network solutions, I'm thrilled to welcome Scotty to our leadership team as we scale our platform, enhance our value proposition and accelerate toward the next phase of growth." -Mike Jonas, President of Global Customer Operations for LightRiver. Benda has held senior systems, software and services leadership positions at Nortel, Lucent, ONI and Ciena where he successfully led innovative growth efforts and drove improvements in product, process and delivery performance within those companies. LightRiver has built a very strong leadership team complete with unmatched experience in its markets, a great portfolio of technologies, alliances and relationships, and is focused on the customer experience, comments Benda, I am excited to be in this role and to contribute to the successful growth of the firm as we deliver advanced connectivity solutions for our clients." About LightRiver- LightRiver is the premier provider of next generation, multi-vendor, Factory Built Networks® and netFLEX® vendor neutral, Optical Domain Control Software solutions. LightRiver is an expert in Packet Optical, DWDM/ROADM, MPLS and Carrier Ethernet systems and designs, engineers, commissions, automates and supports next generation, software controlled, transport networks for mission-critical clients that require the highest capacity, reliability, resiliency and manageability that today's optical communications technology can deliver. LightRiver is a portfolio company of Grain Management LLC, a leading Washington, D.C. based investment firm focused on the global communications sector, and delivers unique value with turnkey hardware and software solutions, carrier-grade quality and unparalleled customer care in multi-technology networking.

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CONSTRUCTION

Oracle Enhances Smart Construction Platform with New Analytics Capabilities

Oracle | July 20, 2022

Engineering and construction organizations struggle to unlock data across applications to effectively diagnose problems, predict risks, and inform future actions. To address this challenge, Oracle today announced Oracle Construction Intelligence Cloud Analytics. The new solution combines data from Oracle Smart Construction Platform applications to give owners and contractors a comprehensive understanding of performance throughout their operations. With this insight, organizations can quickly spot and correct issues and target ways to drive continuous improvement across project planning, construction, and asset operation. "You can't manage what you can't measure, The new Oracle Construction Intelligence Cloud Analytics offering combined with the Smart Construction Platform's predictive intelligence engine and common data environment, gives our customers a deeper, holistic understanding of their performance. Now they can build unique data strategies that drive competitive differentiation. This is how the construction industry will get to six sigma precision like its industrial and manufacturing counterparts." -Roz Buick, senior vice president of product, strategy, and marketing for Oracle Construction and Engineering. The Smart Construction Platform unites capabilities from Oracle engineering and construction applications and third-party solutions with a common data environment and user experience. With the platform, owners and contractors can more easily work together to improve decision-making at every level of their organizations. The new analytics solution and other platform enhancements were unveiled today at the Oracle Industry Lab in Deerfield, Illinois. We are increasingly focused on finding new and better ways to leverage our data to gain further insights into project performance and risk, said Brian Neal, project manager, Rudolph Libbe Inc. Connecting and blending data for analysis will provide the broadest and deepest view into our operations, helping us to understand trends across our business and identify ways to keep improving how we deliver projects for our customers. Smart Construction Platform: Unifying people, processes, and data: The Smart Construction Platform brings together the core applications, processes, and data that owners and contractors need to work together across project and asset lifecycles. These include portfolio planning, bid/tender processes, contracts, schedules, project documents and building information model (BIM) collaboration, field tasks, costs, and payments. With the new unified experience, common data environment, and cross-application interoperability, users can easily move between applications and data sets while working within a single project. By synchronizing activities, resources, and data as each project and asset progresses, the platform helps ensure teams across disciplines are always working toward the same goal, with the same information. For instance, the platform's scheduling and project management capabilities synchronize planning and worksite teams around a master plan, giving both visibility into a unified schedule and the task data needed to do the right work in the right place at the right time. So, if an HVAC installation should change because of a supply chain issue, the project manager will automatically receive the updated schedule information and can coordinate any needed adjustments across all impacted teams. Likewise, the platform gives capital planners accurate, timely data on project forecasts so they can align with managers on budget requirements and adjust as strategic priorities change. For example, inflation doubles the costs of a required set of materials on a project. The project manager can push those new actuals and forecast up to the planner who can perform just-in-time changes to the portfolio, possibly pulling funds from a less important project, or putting a project on hold. And as the platform continually learns and gets smarter using machine learning technologies, it will take these past actions into consideration to flag potential risks and guide more informed decision making in the future. These are just a few of the many connected experiences the platform can deliver by: Providing up-to-date schedule data to project managers so they can keep teams aligned to planned delivery dates and other schedule requirements Uniting planning (CPM schedule) with worksite teams (task schedule) to minimize wasted time and resources Letting capital planning and project execution teams exchange budget and actual cost data, enabling both teams to confidently adjust as work progresses Automatically storing completed bid/tender packages as well as approved invoices and other payment materials in organizations' document registers Giving all stakeholders visibility to collectively track progress, identify and mitigate risks, and efficiently manage change across the entire supply chain "Oracle has helped us improve coordination, visibility, and control during project development, The ability to further connect our teams, processes, and data across applications and all project phases will increase efficiency while providing our people with the information needed to readily manage change as we work to deliver critical energy assets." -Weronika Nowak, document control and IT manager for Mayflower Wind. About Oracle Construction and Engineering: Asset owners and project delivery teams rely on Oracle Construction and Engineering solutions for the visibility and control, connected supply chain, and data security needed to drive performance and mitigate risk across their processes, projects, and organization. Our scalable cloud construction management software solutions enable digital transformation for teams that plan, build, and operate critical assets, improving efficiency, collaboration, and change control across the project lifecycle. www.oracle.com/construction-and-engineering.

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CONSTRUCTION

Voormi Announces the Next-generation of Core Construction Technology

Voormi | June 02, 2022

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