Five Ways to Get Teens Interested in the Automotive Industry

At first glance, turnover numbers for dealerships all across the country don’t paint the best picture of the automotive workforce. Cox’s 2019 Dealership Staffing Study revealed that 20 percent of all dealership staff were looking for new positions within six months. However, the most sobering statistic showed that sales staff have an estimated 80 percent turnover rate. These stats may not seem like a cause for much hope. Nevertheless, there is an upside to this, and it is in the form of the next generation. Cox’s study also showed that more than 30 percent of Young Millennials and Gen Z populations are interested in working in dealerships. Since Gen Z represents those born from the mid-1990s to early-2000s, this group also includes those who are in high school. Dealerships and the automotive industry as a whole are starting to have an audience with the up-and-coming generation. A decent percentage wants to know more about the sector. So, here are some tips to help increase the pipeline of automotive workers through engaging teenagers.