Challenging and changing the image of engineering

Engineers have chosen a career that is growing in importance, but the profession has a recruitment and image problem that campaigns like This is Engineering have sought to rectify, says Daniel Rossall-Valentine, Head of Engineering Talent Project, RAEng. Engineers should feel optimistic, they have chosen a career that is growing in visibility. Our society relies on them today more than ever, and engineering is critical to so many of the issues challenging policy makers and business leaders across all sectors. Technology is shaping how we live, work and interact with each other, but we often barely notice it unless it malfunctions. Technology has infiltrated almost every part of our lives, and engineers are the central actors in this story of innovation.

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