Boeing should go back to the basics of brilliant engineering

When Boeing unleashes its engineers on a problem, that problem gets solved. Consider the 787 airplane. In the early part of this century, the company had a clear vision of how the plane would be used. Boeing saw that passengers prefer nonstop flights, even from midsize airports, and that airlines were trying to accommodate them with new routes, busting up the traditional hubs in favor of more point-to-point flying. The airplane manufacturer designed a plane that is smaller than the 777 behemoth, but could still go long distances and is very fuel efficient. Voila! Boeing customers like American Airlines buy the 787 and use it on such routes as Dallas to Cancun, Mexico, and Philadelphia to Manchester, England.

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