Are We In The Golden Age Of Badge Engineering?

Badge engineering is a dirty word in the automotive world as some automakers took the idea a little too far.
General Motors is probably the best example as they cranked out a ridiculous number of badge engineered vehicles over the years. While it’s not unusual for Chevrolet and GMC to have their own version of the same product, the GMT360 platform of the early 2000’s spawned the Buick Rainier, Chevrolet TrailBlazer, GMC Envoy, Oldsmobile Bravada, Isuzu Ascender and Saab 9-7X.
Things have come a long way since then and even badge engineered models from the same company now have more distinctive styling inside and out. While Ford and General Motors are best known for the practice, it’s become a truly global phenomenon.

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