Are We In The Golden Age Of Badge Engineering?

Carscoops | January 17, 2019

Badge engineering is a dirty word in the automotive world as some automakers took the idea a little too far.
General Motors is probably the best example as they cranked out a ridiculous number of badge engineered vehicles over the years. While it’s not unusual for Chevrolet and GMC to have their own version of the same product, the GMT360 platform of the early 2000’s spawned the Buick Rainier, Chevrolet TrailBlazer, GMC Envoy, Oldsmobile Bravada, Isuzu Ascender and Saab 9-7X.
Things have come a long way since then and even badge engineered models from the same company now have more distinctive styling inside and out. While Ford and General Motors are best known for the practice, it’s become a truly global phenomenon.

Spotlight

In the 21st century, scientific and technological innovations have become increasingly important as we face the benefits and challenges of both globalization and knowledge-based economy.  To succeed in this new information-based and highly technological society, students need to develop their capabilities in STEM to levels much beyond what was considered acceptable in the past. - National Science Foundation.

Spotlight

In the 21st century, scientific and technological innovations have become increasingly important as we face the benefits and challenges of both globalization and knowledge-based economy.  To succeed in this new information-based and highly technological society, students need to develop their capabilities in STEM to levels much beyond what was considered acceptable in the past. - National Science Foundation.

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