PBC Today | October 26, 2020
James Ellis, chair of the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG), discusses the vital role marketers can play in helping the UK construction industry get back on its feet. Construction underpins both our economy and our society, contributing just under £29.5bn to the UK in Q1 of 2020. This is equal to 6% of total UK economic output. But due to Covid-19, the construction sector has suffered heavy losses due to supply chain disruption, a marked decline in output and a reduction in new order volumes. While construction activity has been allowed to continue throughout lockdown, many contractors temporarily shut down to undertake risk assessments, review on-site operations and implement new measures. As a result, total construction output plummeted by 45.2% in April 2020, according to figures from the ONS, but it would be a misstep to save on marketing efforts now. Looking at 600 companies from 1980 to 1985, McGraw-Hill Research found those which maintained or increased their marketing spend during the 1981 recession enjoyed sales 256% higher than those that didn’t by 1985. Kantar also estimates that brands who decide to ‘go dark’ until the storm passes in a bid to save costs will likely see a 39% reduction in brand awareness.
American Concrete Institute | March 31, 2021
Aramco and the American Concrete Institute (ACI) report the dispatch of NEx: A Center of Excellence for Nonmetallic Building Materials to create and advance the utilization of nonmetallic materials in the development area.
Based at ACI World Headquarters in Farmington Hills, Michigan, USA, NEx will zero in on speeding up the utilization of nonmetallic materials and items in development, utilizing ACI's job as a world-driving power and asset for the turn of events, dispersal and appropriation of agreement based norms for solid plan, development and materials.
"The Center's main goal will be to work together universally on utilizing nonmetallic materials in the assembled climate by driving exploration, schooling, mindfulness and innovation reception," said Jeffrey W. Coleman, ACI President. "Extending joining of nonmetallic materials and items in the fabricated climate will improve maintainability, add to a lower carbon impression, and upgrade the sturdiness and life span of constructions."
Fero | October 18, 2021
Fero International Inc. ("Fero" or the "Company"), a provider of innovative modular solutions across multiple sectors including healthcare, disaster relief, housing, aid and defence, has signed a non-binding letter of intent ("LOI") to acquire AVL Manufacturing Inc. ("AVL"), a turnkey manufacturer, and Fero's current Canadian manufacturer, with expertise in engineering, design, development and assembly of modular enclosures across multiple sectors, based in Hamilton, Ontario, Canada.
The closing of the strategic acquisition will permit Fero to rapidly scale by leveraging AVL's existing skilled labour and intellectual property and by securing control of facilities that manufacture Fero's products. The acquisition also provides Fero with an immediate source of revenue through the continuing sale of AVL's existing suite of products. The Company will also bolster its operational team by acquiring over 70 employees, including 15 engineers, enabling Fero to fulfill product orders faster.
"We are thrilled to welcome the talented team at AVL to Fero. With AVL's bench strength and manufacturing facility, Fero is positioning itself to accelerate its ambitious global growth strategy,Combining the capabilities of Fero and AVL, including AVL's engineering expertise and a 30-year track record of executing large scale projects, we move forward with a strengthened platform to meet the demand for specialized solutions in the global modular health care and infrastructure market."
-Sabrina Fiorellino, Fero's Chief Executive Officer
The world needs innovative, cost-effective, practical solutions to quickly address major challenges and constraints in healthcare, indigenous and remote communities and areas hit hard by natural disasters. This is where Fero, leveraging the additional experience of the AVL team, can lead the way," said Vince DiCristofaro, Chief Executive Officer of AVL.
A Well Established Engineering, Manufacturing Platform and Patent Portfolio Serving a Diversified Customer Base Across North America , AVL brings diversified intellectual property, including a patent portfolio, complementing Fero's intellectual property assets, and a strong base of existing customer contracts expected to add to Fero revenues in fiscal 2022. Based in Hamilton, Ontario, AVL has a 30-year track record of designing, manufacturing, and integrating various types of power generation, energy storage, cogeneration enclosures, custom modular and complex fabrications. Since 1998, AVL has established a diverse customer base across multiple industries including oil and gas, mining, power generation, automotive, automation, construction, emergency management and energy storage. AVL works collaboratively with customers providing a full slate of services, including assembly, engineering, project management and single-source supply chain services.
About Fero International Inc.
Founded in 2020, Fero aims to improve lives through innovation in the development and deployment of rapid deployment modular infrastructure, medical technology solutions and disaster relief products. Its products are primarily intended to address circumstances of human crises, such as:
health care capacity crises, through the offering of rapid deployment intensive care units, ward rooms, surgical operating theatres, long-term care homes, and portable diagnostic laboratories;
national defence programs and disaster event crises, through the offering of safe shelters, electricity and HVAC failure solutions, portable clean water solutions, unmanned mobile modular fire detection and suppression devices and other rapid infrastructure expansion solutions to support the aid efforts government and non-governmental organizations;
access to affordable and safe housing crises, through offerings of affordable modular housing for the homeless and displaced; and
school capacity and air quality crises, through the offerings of portable classrooms and lavatories with integrated HVAC.
Fero prioritizes the adoption of good corporate governance practices to support sustainable building and manufacturing methods for Fero designed products. Fero aims to further improve lives by structuring its operations to address relevant environmental, social and economic improvement considerations.