Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc.

Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world.

MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved?
ROBERT ROSE: 
We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education.

M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift?
RR:
Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.


"Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business."

M7: With more than 8 years of content marketing experience, what is the paradigm shift you see in content marketing practices today?
RR:
The biggest shift we see is how content is becoming a strategic business operation, in much the same way as accounting, legal, or R&D. “Content” used to be the thing that was everybody’s job, and nobody’s strategy. Today, because content is such a core output of any business, it has to be treated with the same strategic rigor as any other function in the business. As I’ve said before, we all perform levels of “accounting” in our business. We fill out expense sheets, turn in profit and loss reports, utilize budgets, etc… But we don’t do these things in just any way we like. We conform to a centralized approach to the function of accounting.  The same is true in content.  The companies that are succeeding with content have shifted their approach to the practice to make it a strategic function in the business.

M7: How does strategic consulting help businesses in building passionate, trustworthy audiences for their brands?
RR: 
Well it doesn’t to be honest. It’s very easy to get caught into the classic consulting trap of some kind of “magic button”. As we’re the first to say, we’re not here to tell your story – we’re just here to help you tell it a little better.  Our goal is to help marketing leaders understand the steps – the road map – to building these valuable audiences.  It will be up to them and their team to continually apply what we can instill to engage them, and keep them loyal over time.


"Great customer experiences, continually deliver value to consumers. At the heart of each of those experiences is content – it is what drives every experience."

M7: In what way does the strategic use of content create better customer experiences for any enterprise?
RR: 
The main value I would use is the word “trust”. Great customer experiences, continually deliver value to consumers. The first time I meet a customer I deliver a little bit of value. The second time, I deliver a little more value. The third time, a little more value.  Eventually, I’m delivering enough value through the experience that the customer wants to pay for what comes next and – if designed well – that next experience is the product/service I have in the market place. 
But at the heart of each of those experiences is content – it is what drives every experience. So, we must have a connected, central, and holistic manner of managing our communication within those experiences.  This is why a content strategy is so important.

M7: As a content strategy expert, what is the advice that you would like to give to present marketers for delivering effective content-driven experiences?
RR:
 Focus on the experience, not the asset.  No matter where you are on your journey, stop producing assets – and start producing a “center of gravity” of content.  You might call it a resource center, or a hub, or a blog, or a magazine, or an event, or whatever.  But stop producing random assets that are used only as bait for random marketing campaigns, and start producing content against an editorial theme that will connect together across a platform that builds an audience.  Now, that doesn’t mean that the assets that you create can’t be used to support random campaigns – but in order to produce multiple lines of value, the content must start working harder – and when you have a platform, the next piece you create will work harder for you because the previous one (that is connected in some way) exists.


"Focus on the experience, not the asset.  No matter where you are on your journey, stop producing assets – and start producing a “center of gravity” of content."

M7: When did you start working and what was it?
RR:
I started working in marketing in the mid 1990s in the television industry.  I worked for Showtime Networks in their marketing department.

ABOUT THE CONTENT ADVISORY

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. But mastering content is not simply a creative, business process, or technological challenge. It is both emotional and logical. It is a cultural transformation. It is a fundamental shift in the way we create, collaborate, and collect insight on every communication.

TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

More C-Suite on deck

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

ENGINEERING TECH

ISG positions L&T Technology Services as Leader in Digital Engineering Services

L&T Technology Services | June 27, 2022

L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global pure-play engineering services company, today announced that it has been positioned as a ‘Leader’ in all 5 quadrants for the North America market in the 2022 ISG Provider Lens™ Digital Engineering Services report. ISG recognized LTTS’ leadership competencies across Design and Development (Products Services, Experience), Connected and Intelligent Operations - Discrete Industries, Connected and Intelligent Operations - Process Industries. LTTS has also been rated as a ‘Leader’ in Integrated Customer/User Engagement & Experience and Platforms & Application Services in North America. LTTS has been recognized for its emerging engineering frameworks, connected operations in discrete industries and transformation journeys across multiple verticals. LTTS’ range of Machine Learning (ML), IoT and digital service offerings is further augmented by an engineering design talent pool with capabilities in digital technologies to deliver world-class products and services, ISG noted. “Over the years, LTTS has become the preferred ER&D Services partner for major global organizations, supporting such enterprises with best-in-class digital engineering services. LTTS brings with it a perfect alignment of digital competencies, deep engineering expertise, end-to-end view of digital value chains and products and services across all phases of the utility curves and lifecycles. LTTS’ proficiency in engineering services is not only confined to the technical aspects but is also amply demonstrated in its culture of innovation, patent portfolio and expertise in hardware architecture.” -Mr. Jan Erik Aase, Partner & Global Head – ISG Provider Lens, ISG Research. “LTTS has successfully helped clients transform the value proposition of their product and services by architecting and executing future-ready digital product and platform roadmaps through user-centered services. We have been investing in digital and leading-edge technologies and providing a wide range of services from chip to cloud as more of our customers are embarking on the journey to digital transformation, both in products as well as the shop floor. This strategy has helped us become the partner of choice to over 300 global customers. This recognition by ISG is an endorsement of our business value and impact.” -Mr. Abhishek Sinha, Chief Operating Officer and Member of the Board, L&T Technology Services. About L&T Technology Services Ltd- L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 57 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 20,800 employees spread across 17 global design centres, 28 global sales offices and 89 innovation labs as of March 31, 2022.

Read More

CONSTRUCTION

Industria Power Awarded Construction Contract for Eight Microgrids with the City of San Diego

Gridscape | June 27, 2022

The City of San Diego via Gridscape Solutions awarded Industria Power a construction contract for eight microgrids, saving an estimated $6 million over 25 years in avoided energy costs. Construction is moving out of engineering into mobilization and is set to conclude in December 2022. Industria Power is the general contractor for this multifaceted microgrid project. As the project developer, Gridscape Solutions was awarded a California Energy Commission (CEC) Advanced Emergency Microgrid grant. Gridscape then brought in their long-time partner, Industria Power to complete the construction of the project. Shell New Energies US will be the asset owner and operator for 25 years. "Industria Power and Gridscape Solutions continue to work together to develop and construct more than 18 Complex Solar Microgrids at multiple locations throughout California." -Ralph Ciarlanti III CEO & President of Industria Power. The City of San Diego prioritized eight building sites, including three recreation centers, two fire stations, and three police stations. The facility microgrids include 930 kW of solar photovoltaic systems, 2175 MWh of battery storage, and multiple electric vehicle (EV) charging stations. The microgrids help the City to meet the goal of reducing electricity use by 25 percent of 2010 levels. This aligns with the City's 2015 Climate Action Plan to create a more sustainable San Diego by eliminating half of all greenhouse gas emissions (GHGs) in the city by 2035. The eight microgrids bring resiliency to the city, enabling dynamic shifting of the facility's energy load by optimizing electricity consumption and demand in response to grid signals and energy pricing. Additionally, the standalone power grids allow the facility to island or isolate from the grid and continue to operate during grid outages, relying on power stored onsite. About Industria Power- With more than a decade of providing sustainable renewable energy solutions in California, Industria Power is a full-service commercial developer and general contractor in the C&I space. The company offers project development, design, engineering, procurement, and construction of renewable energy solutions including battery-based energy storage systems and microgrids. Successful projects in hospitality, municipalities, commercial and industrial, tribal lands, non-profits, and agriculture are represented in the company portfolio. Industria Power offers all types of financing. For more information, visit www.industriapower.com. About Gridscape- Gridscape is a smart energy solutions company specializing in developing and deploying standards-compliant future-proof products and solutions for renewable energy microgrids and fleet EV charging systems. Gridscape's AI-based, software-driven, and 'Product Centric' approach to microgrids integrated with fleet EV charging solutions allows for lower cost of installation, drastically reduces energy costs, and provides seamless resilience against power outages. The company expects to deploy and operate over 35 microgrids in California over the next 12 months.

Read More

CONSTRUCTION

FARO's HoloBuilder™ Construction Progress Management Solution Gains Widespread Adoption

FARO | June 24, 2022

FARO® Technologies, Inc. (Nasdaq: FARO), a global leader in 4D digital reality solutions, today formally recognized the #Enterprise agreement by GOLDBECK to deploy FARO's HoloBuilder Construction Progress Management solution enterprise-wide as indicative of the healthy market adoption of HoloBuilder following the company's acquisition by FARO in June of 2021, which enabled the industry's first end-to-end #DigitalReality solution. Utilizing 360° photo capture technology, HoloBuilder enables a quick, easy, and efficient way to manage project progress and capture large amounts of visual information that becomes instantly accessible from anywhere. Integrations with best-in-class 360° cameras and third-party software tools make the #ConstructionTechnology easy to adopt and implement across global construction teams. GOLDBECK made the decision to roll out HoloBuilder organization-wide (i.e., Enterprise agreement) after utilizing the platform on major construction projects. With HoloBuilder, GOLDBECK's more than 10,000 employees benefit from digital solutions not only in the office but on the jobsite. Site managers use the platform to track and document construction work with precision, linking 360° photos of the site to the digital building plans, sorting them by location and time, and storing them securely in the cloud. "We are thrilled that GOLDBECK made our enterprise solution available to their entire organization, As we celebrate the anniversary of joining forces with FARO, we've made remarkable progress toward empowering construction professionals with the solutions they need to increase project efficiency. GOLDBECK is a textbook example of a global firm realizing the full potential and competitive advantage of using both high-accuracy 3D laser scanning through FARO as well as real-time 2D 360° photo capture and remote collaboration with HoloBuilder." -said Brian Kelly, Vice President of HoloBuilder at FARO "Digitalization utilizing HoloBuilder makes it much easier to document and manage construction progress whereby our site managers and everyone involved in planning can collect, evaluate, and work with the data better." -Sina Schliestedt, Teamlead BIM at GOLDBECK. In the year since the FARO acquisition, HoloBuilder has continued to enhance its offerings, releasing significant new features including Premium Analytics, HoloBuilder API, and SnapShots. The extensive functionality of Premium Analytics empowers technology and operations leadership to benchmark projects, users, and usage on an enterprise level. The flexible API allows users to remove data silos by connecting HoloBuilder to internal tools to unleash the full potential of virtual jobsites. Shareable SnapShots allow users to select and share specific photos of a project with select stakeholders. The combination of these powerful new tools continues to drive strong industry demand for HoloBuilder. About FARO FARO serves the AEC (Architecture, Engineering & Construction), O&M (Operations & Maintenance), 3D Metrology, and Public Safety Analytics markets. For over 40 years, FARO has been a pioneer in #RealityCapture, bridging the digital and physical worlds through data-driven reliable accuracy, precision, and immediacy, providing industry-leading technology solutions that enable customers to measure their world and use that data to make smarter decisions faster.

Read More

ENGINEERING TECH

ISG positions L&T Technology Services as Leader in Digital Engineering Services

L&T Technology Services | June 27, 2022

L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global pure-play engineering services company, today announced that it has been positioned as a ‘Leader’ in all 5 quadrants for the North America market in the 2022 ISG Provider Lens™ Digital Engineering Services report. ISG recognized LTTS’ leadership competencies across Design and Development (Products Services, Experience), Connected and Intelligent Operations - Discrete Industries, Connected and Intelligent Operations - Process Industries. LTTS has also been rated as a ‘Leader’ in Integrated Customer/User Engagement & Experience and Platforms & Application Services in North America. LTTS has been recognized for its emerging engineering frameworks, connected operations in discrete industries and transformation journeys across multiple verticals. LTTS’ range of Machine Learning (ML), IoT and digital service offerings is further augmented by an engineering design talent pool with capabilities in digital technologies to deliver world-class products and services, ISG noted. “Over the years, LTTS has become the preferred ER&D Services partner for major global organizations, supporting such enterprises with best-in-class digital engineering services. LTTS brings with it a perfect alignment of digital competencies, deep engineering expertise, end-to-end view of digital value chains and products and services across all phases of the utility curves and lifecycles. LTTS’ proficiency in engineering services is not only confined to the technical aspects but is also amply demonstrated in its culture of innovation, patent portfolio and expertise in hardware architecture.” -Mr. Jan Erik Aase, Partner & Global Head – ISG Provider Lens, ISG Research. “LTTS has successfully helped clients transform the value proposition of their product and services by architecting and executing future-ready digital product and platform roadmaps through user-centered services. We have been investing in digital and leading-edge technologies and providing a wide range of services from chip to cloud as more of our customers are embarking on the journey to digital transformation, both in products as well as the shop floor. This strategy has helped us become the partner of choice to over 300 global customers. This recognition by ISG is an endorsement of our business value and impact.” -Mr. Abhishek Sinha, Chief Operating Officer and Member of the Board, L&T Technology Services. About L&T Technology Services Ltd- L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 57 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 20,800 employees spread across 17 global design centres, 28 global sales offices and 89 innovation labs as of March 31, 2022.

Read More

CONSTRUCTION

Industria Power Awarded Construction Contract for Eight Microgrids with the City of San Diego

Gridscape | June 27, 2022

The City of San Diego via Gridscape Solutions awarded Industria Power a construction contract for eight microgrids, saving an estimated $6 million over 25 years in avoided energy costs. Construction is moving out of engineering into mobilization and is set to conclude in December 2022. Industria Power is the general contractor for this multifaceted microgrid project. As the project developer, Gridscape Solutions was awarded a California Energy Commission (CEC) Advanced Emergency Microgrid grant. Gridscape then brought in their long-time partner, Industria Power to complete the construction of the project. Shell New Energies US will be the asset owner and operator for 25 years. "Industria Power and Gridscape Solutions continue to work together to develop and construct more than 18 Complex Solar Microgrids at multiple locations throughout California." -Ralph Ciarlanti III CEO & President of Industria Power. The City of San Diego prioritized eight building sites, including three recreation centers, two fire stations, and three police stations. The facility microgrids include 930 kW of solar photovoltaic systems, 2175 MWh of battery storage, and multiple electric vehicle (EV) charging stations. The microgrids help the City to meet the goal of reducing electricity use by 25 percent of 2010 levels. This aligns with the City's 2015 Climate Action Plan to create a more sustainable San Diego by eliminating half of all greenhouse gas emissions (GHGs) in the city by 2035. The eight microgrids bring resiliency to the city, enabling dynamic shifting of the facility's energy load by optimizing electricity consumption and demand in response to grid signals and energy pricing. Additionally, the standalone power grids allow the facility to island or isolate from the grid and continue to operate during grid outages, relying on power stored onsite. About Industria Power- With more than a decade of providing sustainable renewable energy solutions in California, Industria Power is a full-service commercial developer and general contractor in the C&I space. The company offers project development, design, engineering, procurement, and construction of renewable energy solutions including battery-based energy storage systems and microgrids. Successful projects in hospitality, municipalities, commercial and industrial, tribal lands, non-profits, and agriculture are represented in the company portfolio. Industria Power offers all types of financing. For more information, visit www.industriapower.com. About Gridscape- Gridscape is a smart energy solutions company specializing in developing and deploying standards-compliant future-proof products and solutions for renewable energy microgrids and fleet EV charging systems. Gridscape's AI-based, software-driven, and 'Product Centric' approach to microgrids integrated with fleet EV charging solutions allows for lower cost of installation, drastically reduces energy costs, and provides seamless resilience against power outages. The company expects to deploy and operate over 35 microgrids in California over the next 12 months.

Read More

CONSTRUCTION

FARO's HoloBuilder™ Construction Progress Management Solution Gains Widespread Adoption

FARO | June 24, 2022

FARO® Technologies, Inc. (Nasdaq: FARO), a global leader in 4D digital reality solutions, today formally recognized the #Enterprise agreement by GOLDBECK to deploy FARO's HoloBuilder Construction Progress Management solution enterprise-wide as indicative of the healthy market adoption of HoloBuilder following the company's acquisition by FARO in June of 2021, which enabled the industry's first end-to-end #DigitalReality solution. Utilizing 360° photo capture technology, HoloBuilder enables a quick, easy, and efficient way to manage project progress and capture large amounts of visual information that becomes instantly accessible from anywhere. Integrations with best-in-class 360° cameras and third-party software tools make the #ConstructionTechnology easy to adopt and implement across global construction teams. GOLDBECK made the decision to roll out HoloBuilder organization-wide (i.e., Enterprise agreement) after utilizing the platform on major construction projects. With HoloBuilder, GOLDBECK's more than 10,000 employees benefit from digital solutions not only in the office but on the jobsite. Site managers use the platform to track and document construction work with precision, linking 360° photos of the site to the digital building plans, sorting them by location and time, and storing them securely in the cloud. "We are thrilled that GOLDBECK made our enterprise solution available to their entire organization, As we celebrate the anniversary of joining forces with FARO, we've made remarkable progress toward empowering construction professionals with the solutions they need to increase project efficiency. GOLDBECK is a textbook example of a global firm realizing the full potential and competitive advantage of using both high-accuracy 3D laser scanning through FARO as well as real-time 2D 360° photo capture and remote collaboration with HoloBuilder." -said Brian Kelly, Vice President of HoloBuilder at FARO "Digitalization utilizing HoloBuilder makes it much easier to document and manage construction progress whereby our site managers and everyone involved in planning can collect, evaluate, and work with the data better." -Sina Schliestedt, Teamlead BIM at GOLDBECK. In the year since the FARO acquisition, HoloBuilder has continued to enhance its offerings, releasing significant new features including Premium Analytics, HoloBuilder API, and SnapShots. The extensive functionality of Premium Analytics empowers technology and operations leadership to benchmark projects, users, and usage on an enterprise level. The flexible API allows users to remove data silos by connecting HoloBuilder to internal tools to unleash the full potential of virtual jobsites. Shareable SnapShots allow users to select and share specific photos of a project with select stakeholders. The combination of these powerful new tools continues to drive strong industry demand for HoloBuilder. About FARO FARO serves the AEC (Architecture, Engineering & Construction), O&M (Operations & Maintenance), 3D Metrology, and Public Safety Analytics markets. For over 40 years, FARO has been a pioneer in #RealityCapture, bridging the digital and physical worlds through data-driven reliable accuracy, precision, and immediacy, providing industry-leading technology solutions that enable customers to measure their world and use that data to make smarter decisions faster.

Read More

Spotlight

The Content Advisory

The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and ...

Events

Resources