Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Construction

PR Newswire | January 09, 2024

Window Nation, one of the nation's leading window replacement companies, proudly announces its much-anticipated expansion into the vibrant city of Seattle. With a reputation for delivering first-rate windows and unparalleled customer service, Window Nation is set to redefine the standard for home improvement in the Pacific Northwest. Seattle's unique blend of historic charm and modern architecture makes it an ideal canvas for Window Nation to highlight its diverse range of high-quality window products. The company's CEO and President, Jeff Beck, expressed enthusiasm about this strategic move, saying, "Seattle's dynamic housing landscape and the city's commitment to sustainability align perfectly with our values at Window Nation. We are thrilled to bring our expertise to homeowners in the Pacific Northwest and enhance the beauty and functionality of their homes." As Window Nation makes its mark in Seattle, Beck emphasized the company's commitment to upholding its renowned quality standards. "Our windows are crafted with precision and designed to withstand the distinctive weather patterns of the Pacific Northwest, "Seattle homeowners can trust Window Nation to deliver not only exceptional products but also a seamless and stress-free experience from consultation to installation." With a record of transforming homes across the nation, Window Nation is poised to become the go-to choice for Seattle homeowners seeking top-tier windows and exceptional service, redefining the window replacement experience for homeowners across the city. Inviting Seattle residents to embrace a clear view of the future—one framed by quality, style, and innovation.

Read More

Engineering Tech, Construction

PR Newswire | January 08, 2024

Driven by operational excellence and innovation, QMB proudly introduces its new cutting-edge line of products and movable barrier services across North America. Three Decades of Expertise QMB's evolution from a turnkey movable barrier operator and product distributor to an innovative manufacturer of specialized roadway safety products stands as a testament to three decades of passion and meaningful industry relationships. While QMB's sister company Versilis is well established as a leading manufacturer of automated gates and highway warning systems, it is no surprise that QMB is looking to bring its own wealth of experience to the market. Certified MASH TL-3 Crash Testing Success Amidst a busy year, QMB achieved certified MASH TL-3 crash testing for three groundbreaking products: The QUASH™ water-filled non-redirective crash attenuator, the TALL42™ Movable Barrier, and the HP-LOCK™ Portable Concrete Barrier. Comprehensive details, features, visuals, and videos are available on the new company website www.qmbsafety.com. QMB looks forward to gaining FHWA eligibility and state DOT approvals in 2024. Innovative Offerings and Turnkey Solutions While the QUASH™ attenuator and HP-LOCK™ technology will be available through distribution networks, QMB aims to provide turnkey solutions to movable barrier clients, covering mobilization, operation, and maintenance. This service guarantees optimized operation and efficiency, ultimately driving cost savings and ensuring peace of mind for clients. Marc Seguin, QMB's VP, enthusiastically shares, "This is an exciting new chapter in our history, and our team is fired up and ready for what's ahead.''

Read More

Engineering Tech, Construction

Business Wire | February 01, 2024

Comfort Systems USA, Inc. today announced that it has closed its previously announced transaction to acquire Summit Industrial Construction, LLC (“Summit”) headquartered in Houston, Texas. As previously disclosed, Summit is a specialty industrial mechanical contractor offering engineering, design-assist and turnkey, direct hire construction services of modular systems serving the advanced technology, power, and industrial sectors. Summit’s capabilities encompass a wide range of modular and site-based construction, including process piping, equipment setting, large pipe rack trestles, and related steel erection and specialty concrete work. Summit is a trusted supplier to some of the world’s largest advanced technology, power and industrial companies and is currently deployed on several major chip fabrication projects. Initially, Summit is expected to contribute annualized revenues of approximately $375 million to $400 million, and earnings before interest, taxes, depreciation, and amortization of $35 million to $40 million. In light of the amortization expense, Summit is expected to make a neutral to slightly accretive contribution to earnings per share in 2024 and 2025. Brian Lane, Comfort Systems USA’s Chief Executive Officer, commented, “We are delighted to announce the closing of our agreement to acquire Summit, an extremely capable provider of modular and other complex mechanical services. Summit brings a stellar reputation as a modular technology leader in growing end markets, including multiple ongoing and large semiconductor projects. We are happy to welcome Summit’s wonderful leadership team and excellent production and craft workers across many states, and we are confident Summit will continue to innovate and grow as a part of our network of world-class contracting companies. We are grateful that Summit has chosen to become part of Comfort Systems USA.”

Read More