Home > Companies > C-Suite On Deck > Q&A with Paige O'Neill, CMO at Sitecore

Q&A with Paige O'Neill, CMO at Sitecore

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning.

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL: My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."

M7: What is your favourite part of working at Sitecore?
PN: I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.

"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."

M7: What do you consider the biggest challenges for a CMO these days?
PN: Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.

"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."

M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, ��That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Construction

NV5 Awarded $7 Million for Pedestrian Safety Improvements by the New York City Department of Design and Construction

GlobeNewswire | October 19, 2023

NV5 Global, Inc., a provider of technology, conformity assessment, and consulting solutions, announced today that it has been awarded a $7 million contract to design pedestrian safety improvements along Lexington Avenue in New York City by the New York City Department of Design and Construction (“NYCDDC”). NV5 will deliver engineering design, project management, and inspection services for the three-year project along Lexington Avenue from 41st to 49th Street and 49th Street from Lexington Avenue to 3rd Avenue. The improvements will enhance safety and provide equitable mobility for all users by providing traffic calming measures, ADA-compliant walking routes, upgrades to accessible pedestrian signals, drainage improvements, and subsurface utility infrastructure upgrades to support the recent Midtown rezoning. NV5 has provided professional design and resident engineering inspection services to the NYCDDC since the department’s inception in 1996. We are pleased to support sustainable infrastructure through pedestrian safety and accessibility for the residents and visitors of New York City, said Dickerson Wright, PE, Chairman and CEO of NV5. NV5 has a long history of delivering award-winning projects to the NYCDDC, and we look forward to continuing our relationship with the Department. “We are proud and eager to support the New York City Department of Design and Construction in its efforts to improve safety and provide accessibility for all,” said Joseph Menzer, PE, DBIA, V.P., Director of New York Operations. About NV5 NV5 Global, Inc. is a provider of technology, conformity assessment, and consulting solutions for public and private sector clients supporting utility, infrastructure, and building assets and systems. The Company primarily focuses on six business verticals: Utility services, infrastructure engineering, construction quality assurance, buildings & technology, environmental health sciences, and geospatial services. NV5 operates out of more than 100 offices nationwide and abroad.

Markets

Construction Partners, Inc. Completes South Carolina Acquisition.

PR Newswire | October 03, 2023

Construction Partners, Inc. (NASDAQ: ROAD) ("CPI" or the "Company"), a vertically integrated civil infrastructure company specializing in the construction and maintenance of roadways across six southeastern states, today announced that it has acquired Hubbard Paving & Grading, Inc., headquartered in Walhalla, South Carolina. The acquisition adds one hot-mix asphalt plant and related construction operations to CPI's South Carolina platform company, King Asphalt, Inc., and will expand its service market in the Upstate region. Fred J. (Jule) Smith, III, the Company's President and Chief Executive Officer, said, "The Upstate area of South Carolina continues to be one of the most dynamic and fastest-growing areas in the United States. We welcome the skilled team of professionals from Hubbard and look forward to serving the infrastructure needs of the greater Greenville metro area as a combined organization." About Construction Partners, Inc. Construction Partners, Inc. is a vertically integrated civil infrastructure company operating across six southeastern states. Supported by its hot-mix asphalt plants, aggregate facilities and liquid asphalt terminal, the company focuses on the construction, repair and maintenance of surface infrastructure. Publicly funded projects make up the majority of its business and include local and state roadways, interstate highways, airport runways and bridges. The company also performs private sector projects that include paving and sitework for office and industrial parks, shopping centers, local businesses and residential developments.

Construction

Deltek Announces Expanded Partnership with Procore to Elevate Construction Management

PR Newswire | September 21, 2023

Deltek, the leading global provider of software and solutions for project-based businesses, today announced an expanded partnership with Deltek ComputerEase within the Procore platform, marking a milestone with its involvement on the Procore App Marketplac Procore Technologies, Inc. is a leading global provider of construction management software and launched the Procore App Marketplace in 2016 as an online hub for third party integrations and custom applications modernizing the everyday life of the construction professional. The enhanced integration will benefit thousands of construction stakeholders who currently depend on Deltek and Procore for their financial and project management needs, ultimately helping enhance firms' profitability by enabling construction jobs to be managed more effectively. In addition, Procore will join the Deltek Marketplace, a curated collection of third-party vendors that bring value and ROI to project-based businesses, and Deltek ComputerEase will remain on the Procore App Marketplace. Deltek ComputerEase has a longstanding integration with Procore's Project Management platform, and this partnership will further the relationship between the two by bringing more connectivity and efficiency to the construction industry's daily operations. The expanded partnership offers more seamless data synchronization by connecting project management and accounting functions. Any changes made to projects will appear for all team members simultaneously, reducing errors and time spent on manual data transfers and updates, leading to improved efficiency, accelerated timelines, and smarter decision-making. "Through this enhancement, we can offer contractors and their accounting teams improved access to the meaningful data they need to successfully carry out a project," said Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore. "Construction professionals using both platforms can now have access to accurate, real-time information that can be seamlessly shared between the jobsite and the back office, helping deliver projects on time and within budget." "Thousands of trade and general construction contractors already leverage Deltek ComputerEase and Procore to run their businesses, control their margins, and collaborate with stakeholders," said John Meibers, Vice President and General Manager for Deltek ComputerEase. "We're thrilled to continue our journey with Procore and look forward to delivering industry leading integration and customer experience for users of the ComputerEase and Procore platforms." Deltek ComputerEase is proud to be a Silver sponsor of Procore Groundbreak, being held in Chicago September 19-20, 2023. Attendees can learn more about Deltek and the expanded partnership with Procore at the Deltek ComputerEase booth, #16. About Deltek Better software means better projects. Deltek is the leading global provider of enterprise software and information solutions for project-based businesses. More than 30,000 organizations and millions of users in over 80 countries around the world rely on Deltek for superior levels of project intelligence, management and collaboration. Our industry-focused expertise powers project success by helping firms achieve performance that maximizes productivity and revenue. Learn more at www.deltek.com. About Procore Procore is a leading global provider of construction management software. Over 1 million projects and more than $1 trillion USD in construction volume have run on Procore's platform. Procore's platform connects key project stakeholders to solutions Procore has built specifically for the construction industry—for the owner, the general contractor, and the specialty contractor. Procore's App Marketplace has a multitude of partner solutions that integrate seamlessly with Procore's platform, giving construction professionals the freedom to connect with what works best for them. Headquartered in Carpinteria, California, Procore has offices around the globe. Learn more at Procore.com.