Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

ENGINEERING TECH,CONSTRUCTION

Cadmatic Acquires Italian Engineering Software Company CLA

Cadmatic | October 03, 2022

The acquisition is a further step in fulfilling Cadmatic’s strong growth strategy, which sees the company more than tripling its size in coming years. EPC contractors and plant owner-operators use CLA’s software to manage piping materials and piping supports, construction sites, multidisciplinary engineering data, online tenders, project planning and plant welding. CLA was established in 2001 and employs 22 staff at its office in Piacenza, 70 km south of Milan. “CLA is a perfect strategic fit for us. They have impressive references, especially in the key area of multinational EPC companies and our offerings have no overlapping functionalities. By integrating CLA’s materials and construction management products with Cadmatic’s design, engineering, and information management solutions, we can offer integrated and advanced functionality and a one-stop-shop to benefit our customers from design to construction and beyond. In addition to the products and customer base, we also gain access to the extensive material and construction management knowledge they have developed over the years, When we see a clear customer need, we either develop the functionalities, products and services ourselves or look at acquiring it outside the company” -Jukka Rantala CEO Cadmatic. CLA COO and deputy CEO Tagliaretti also sees the acquisition as a win-win situation. “When you combine Cadmatic and CLA, you get something greater than the sum of its parts. Cadmatic has traditionally been strong in plant, marine and building design, CLA have general engineering data management applications. Together we form a comprehensive package. CLA have developed a very strong market position in Italy-based multinational industrial companies, but Cadmatic’s large global network means that the integrated solution can be more successful internationally, we make the perfect team.” -Gian MarioTagliaretti,COO and deputy CEOCLA. Cadmatic’s growth strategy envisages a strong position in the European and Indian process and power industries, in the global marine business, and in the locally growing building industry. CLA is the fourth significant technology-based acquisition for Cadmatic in recent years. According to Rantala, organic growth and a high level of in-house R&D and competence, as well as mergers and acquisitions will assist the company in creating top value for its existing and new customers. Last year, our Process and Industry segment grew by over 30%. We are growing organically, but strategic mergers and acquisitions, such as with CLA, are also a cornerstone of our strategy. We are continuously looking for companies that are good strategic fits for our offering and customers. Rantala says that the acquisition is strategy-driven and the result of Cadmatic listening to its customers, being good partners, and providing customers with the software functionality they request. About Cadmatic: Cadmatic is a leading developer of digital and intelligent 3D design and information management software solutions for the power, process, marine, and construction industries. It empowers engineers to build a brighter future and a better world by making the design, engineering, construction and operation of ships, industrial plants and buildings better, faster and easier. Cadmatic has over 6000 customer organizations in 60 countries.

Read More

ENGINEERING TECH,CONSTRUCTION

Groundbreaking AI Platform Buildots Named "Construction Software of the Year"

Buildots | October 04, 2022

Buildots, which uses artificial intelligence and computer vision to dramatically improve efficiency in the multi-trillion dollar construction industry, has been named "Construction Software of the Year" at the prestigious London Construction Awards. By collecting data with hardhat-mounted 360° cameras and processing the data with AI, Buildots enables construction teams to make informed decisions based on accurate information, significantly improving resource efficiency, reducing costly errors and saving time. The technology is currently in use across the UK, Europe, the United States, the Middle East and Asia. In declaring Buildots "Construction Software of the Year", the judges' panel, comprised of industry experts from leading construction firms and contractor associations, noted the "high standards Buildots have in regard to industry practices and technologies". The award was announced as part of London Build, the UK's leading construction and design show. Buildots has been named one of LinkedIn's Top 15 Israeli Startups for 2021 and 2022, and was previously deemed the "One to Watch Company" at the Construction Computing Awards. The company recently completed a $60 million Series C funding round, reaching $106 million in total funding. "In continually striving to enable better building, we're honored to receive this recognition as we lead the way in using technology to finally bring greater efficiency and transparency to the global construction industry," says -Roy Danon, CEO and co-founder Buildots. About Buildots: Buildots is a Tel Aviv and London-based technology provider leveraging the power of AI and computer vision to modernize the construction industry. Buildots uses hardhat-mounted cameras to capture imaging of every detail of an ongoing project. The data is then analyzed using AI models to transform random visual data into highly accurate, actionable insights that are correlated with the project's designs and schedule. The platform is helping transform construction management, enhance resource efficiency, save management time, and avoid costly errors on construction projects worldwide.

Read More

CONSTRUCTION

Caterpillar Expands Construction Industries Portfolio with Four Battery Electric Machines

Caterpillar | October 06, 2022

To support customers during the energy transition to a lower-carbon future, Caterpillar (NYSE: CAT) will display four electric machine prototypes, including battery prototypes, at bauma 2022 Oct. 24-30 in Munich, Germany. Caterpillar is focused on delivering purpose-built solutions to help customers achieve their sustainability goals by geography, by jobsite and specific customer need. One of many solutions, the battery electric machine prototypes include the 301.9 mini excavator, 320 medium excavator, 950 GC medium wheel loader and 906 compact wheel loader. The machines are powered by Caterpillar battery prototypes and include an onboard AC charger. The company also plans to offer an offboard DC fast charging option. "Caterpillar is well positioned to help customers reach their sustainability goals, including lowering emissions on the jobsite, It's important we meet customers on their sustainability journey today with a variety of solutions including machines that run on renewable fuels or technology that increases fuel efficiency, as well as supporting them into the future as we power our next generation of machines." -Tony Fassino Group President Construction Industries. The Caterpillar-designed batteries in these machines will also be available to power other industrial applications. Built on proven Caterpillar technology, the lithium-ion battery range features a modular design that offers flexible configurations across multiple applications. The batteries are engineered to be scalable to industry and customer performance needs and maximize sustainability throughout their lifecycle, including recycling and reuse at the end of life. "Our electrified products leverage our deep system integration experience and are designed to meet the performance expectations that customers have come to expect from Caterpillar, We're focused on helping our customers achieve the optimal product and jobsite energy lifecycle, allowing them to maximize value and minimize their total cost of operation." -Joe Creed, Energy & Transportation Group President. About Caterpillar: With 2021 sales and revenues of $51.0 billion, Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.

Read More

ENGINEERING TECH,CONSTRUCTION

Cadmatic Acquires Italian Engineering Software Company CLA

Cadmatic | October 03, 2022

The acquisition is a further step in fulfilling Cadmatic’s strong growth strategy, which sees the company more than tripling its size in coming years. EPC contractors and plant owner-operators use CLA’s software to manage piping materials and piping supports, construction sites, multidisciplinary engineering data, online tenders, project planning and plant welding. CLA was established in 2001 and employs 22 staff at its office in Piacenza, 70 km south of Milan. “CLA is a perfect strategic fit for us. They have impressive references, especially in the key area of multinational EPC companies and our offerings have no overlapping functionalities. By integrating CLA’s materials and construction management products with Cadmatic’s design, engineering, and information management solutions, we can offer integrated and advanced functionality and a one-stop-shop to benefit our customers from design to construction and beyond. In addition to the products and customer base, we also gain access to the extensive material and construction management knowledge they have developed over the years, When we see a clear customer need, we either develop the functionalities, products and services ourselves or look at acquiring it outside the company” -Jukka Rantala CEO Cadmatic. CLA COO and deputy CEO Tagliaretti also sees the acquisition as a win-win situation. “When you combine Cadmatic and CLA, you get something greater than the sum of its parts. Cadmatic has traditionally been strong in plant, marine and building design, CLA have general engineering data management applications. Together we form a comprehensive package. CLA have developed a very strong market position in Italy-based multinational industrial companies, but Cadmatic’s large global network means that the integrated solution can be more successful internationally, we make the perfect team.” -Gian MarioTagliaretti,COO and deputy CEOCLA. Cadmatic’s growth strategy envisages a strong position in the European and Indian process and power industries, in the global marine business, and in the locally growing building industry. CLA is the fourth significant technology-based acquisition for Cadmatic in recent years. According to Rantala, organic growth and a high level of in-house R&D and competence, as well as mergers and acquisitions will assist the company in creating top value for its existing and new customers. Last year, our Process and Industry segment grew by over 30%. We are growing organically, but strategic mergers and acquisitions, such as with CLA, are also a cornerstone of our strategy. We are continuously looking for companies that are good strategic fits for our offering and customers. Rantala says that the acquisition is strategy-driven and the result of Cadmatic listening to its customers, being good partners, and providing customers with the software functionality they request. About Cadmatic: Cadmatic is a leading developer of digital and intelligent 3D design and information management software solutions for the power, process, marine, and construction industries. It empowers engineers to build a brighter future and a better world by making the design, engineering, construction and operation of ships, industrial plants and buildings better, faster and easier. Cadmatic has over 6000 customer organizations in 60 countries.

Read More

ENGINEERING TECH,CONSTRUCTION

Groundbreaking AI Platform Buildots Named "Construction Software of the Year"

Buildots | October 04, 2022

Buildots, which uses artificial intelligence and computer vision to dramatically improve efficiency in the multi-trillion dollar construction industry, has been named "Construction Software of the Year" at the prestigious London Construction Awards. By collecting data with hardhat-mounted 360° cameras and processing the data with AI, Buildots enables construction teams to make informed decisions based on accurate information, significantly improving resource efficiency, reducing costly errors and saving time. The technology is currently in use across the UK, Europe, the United States, the Middle East and Asia. In declaring Buildots "Construction Software of the Year", the judges' panel, comprised of industry experts from leading construction firms and contractor associations, noted the "high standards Buildots have in regard to industry practices and technologies". The award was announced as part of London Build, the UK's leading construction and design show. Buildots has been named one of LinkedIn's Top 15 Israeli Startups for 2021 and 2022, and was previously deemed the "One to Watch Company" at the Construction Computing Awards. The company recently completed a $60 million Series C funding round, reaching $106 million in total funding. "In continually striving to enable better building, we're honored to receive this recognition as we lead the way in using technology to finally bring greater efficiency and transparency to the global construction industry," says -Roy Danon, CEO and co-founder Buildots. About Buildots: Buildots is a Tel Aviv and London-based technology provider leveraging the power of AI and computer vision to modernize the construction industry. Buildots uses hardhat-mounted cameras to capture imaging of every detail of an ongoing project. The data is then analyzed using AI models to transform random visual data into highly accurate, actionable insights that are correlated with the project's designs and schedule. The platform is helping transform construction management, enhance resource efficiency, save management time, and avoid costly errors on construction projects worldwide.

Read More

CONSTRUCTION

Caterpillar Expands Construction Industries Portfolio with Four Battery Electric Machines

Caterpillar | October 06, 2022

To support customers during the energy transition to a lower-carbon future, Caterpillar (NYSE: CAT) will display four electric machine prototypes, including battery prototypes, at bauma 2022 Oct. 24-30 in Munich, Germany. Caterpillar is focused on delivering purpose-built solutions to help customers achieve their sustainability goals by geography, by jobsite and specific customer need. One of many solutions, the battery electric machine prototypes include the 301.9 mini excavator, 320 medium excavator, 950 GC medium wheel loader and 906 compact wheel loader. The machines are powered by Caterpillar battery prototypes and include an onboard AC charger. The company also plans to offer an offboard DC fast charging option. "Caterpillar is well positioned to help customers reach their sustainability goals, including lowering emissions on the jobsite, It's important we meet customers on their sustainability journey today with a variety of solutions including machines that run on renewable fuels or technology that increases fuel efficiency, as well as supporting them into the future as we power our next generation of machines." -Tony Fassino Group President Construction Industries. The Caterpillar-designed batteries in these machines will also be available to power other industrial applications. Built on proven Caterpillar technology, the lithium-ion battery range features a modular design that offers flexible configurations across multiple applications. The batteries are engineered to be scalable to industry and customer performance needs and maximize sustainability throughout their lifecycle, including recycling and reuse at the end of life. "Our electrified products leverage our deep system integration experience and are designed to meet the performance expectations that customers have come to expect from Caterpillar, We're focused on helping our customers achieve the optimal product and jobsite energy lifecycle, allowing them to maximize value and minimize their total cost of operation." -Joe Creed, Energy & Transportation Group President. About Caterpillar: With 2021 sales and revenues of $51.0 billion, Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.

Read More