Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Newswire | September 28, 2023

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Engineering Tech

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Business Wire | October 10, 2023

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Deltek Announces Expanded Partnership with Procore to Elevate Construction Management

PR Newswire | September 21, 2023

Deltek, the leading global provider of software and solutions for project-based businesses, today announced an expanded partnership with Deltek ComputerEase within the Procore platform, marking a milestone with its involvement on the Procore App Marketplac Procore Technologies, Inc. is a leading global provider of construction management software and launched the Procore App Marketplace in 2016 as an online hub for third party integrations and custom applications modernizing the everyday life of the construction professional. The enhanced integration will benefit thousands of construction stakeholders who currently depend on Deltek and Procore for their financial and project management needs, ultimately helping enhance firms' profitability by enabling construction jobs to be managed more effectively. In addition, Procore will join the Deltek Marketplace, a curated collection of third-party vendors that bring value and ROI to project-based businesses, and Deltek ComputerEase will remain on the Procore App Marketplace. Deltek ComputerEase has a longstanding integration with Procore's Project Management platform, and this partnership will further the relationship between the two by bringing more connectivity and efficiency to the construction industry's daily operations. The expanded partnership offers more seamless data synchronization by connecting project management and accounting functions. Any changes made to projects will appear for all team members simultaneously, reducing errors and time spent on manual data transfers and updates, leading to improved efficiency, accelerated timelines, and smarter decision-making. "Through this enhancement, we can offer contractors and their accounting teams improved access to the meaningful data they need to successfully carry out a project," said Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore. "Construction professionals using both platforms can now have access to accurate, real-time information that can be seamlessly shared between the jobsite and the back office, helping deliver projects on time and within budget." "Thousands of trade and general construction contractors already leverage Deltek ComputerEase and Procore to run their businesses, control their margins, and collaborate with stakeholders," said John Meibers, Vice President and General Manager for Deltek ComputerEase. "We're thrilled to continue our journey with Procore and look forward to delivering industry leading integration and customer experience for users of the ComputerEase and Procore platforms." Deltek ComputerEase is proud to be a Silver sponsor of Procore Groundbreak, being held in Chicago September 19-20, 2023. Attendees can learn more about Deltek and the expanded partnership with Procore at the Deltek ComputerEase booth, #16. About Deltek Better software means better projects. Deltek is the leading global provider of enterprise software and information solutions for project-based businesses. More than 30,000 organizations and millions of users in over 80 countries around the world rely on Deltek for superior levels of project intelligence, management and collaboration. Our industry-focused expertise powers project success by helping firms achieve performance that maximizes productivity and revenue. Learn more at www.deltek.com. About Procore Procore is a leading global provider of construction management software. Over 1 million projects and more than $1 trillion USD in construction volume have run on Procore's platform. Procore's platform connects key project stakeholders to solutions Procore has built specifically for the construction industry—for the owner, the general contractor, and the specialty contractor. Procore's App Marketplace has a multitude of partner solutions that integrate seamlessly with Procore's platform, giving construction professionals the freedom to connect with what works best for them. Headquartered in Carpinteria, California, Procore has offices around the globe. Learn more at Procore.com.

Read More

Construction

GC Powerhouse PCL Construction Chooses Industry-Leading STACK Construction Technologies as Its New Preconstruction Partner

Newswire | September 28, 2023

STACK Construction Technologies, a pioneering cloud-based construction platform, announced today a strategic partnership with PCL Construction, a globally renowned 8 billion-dollar in work per year General Contractor, to optimize PCL’s preconstruction process. PCL supports projects from small renovations to major sports complexes, and their team recognized a more powerful preconstruction solution was needed to support their continued growth and profitability. “As we broaden our capabilities and move further into the GC space, this partnership validates that STACK is a serious player in construction technology,” said Phil Ogilby, CEO and Co-Founder of STACK. “STACK is one of the most intuitive and collaborative preconstruction platforms in existence today. 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They are streamlining their preconstruction processes with STACK’s innovative and hyper-accurate takeoff feature to enhance their estimating capabilities. “As part of a modernization of our estimating solutions, experts within the PCL estimating team did a broad market scan for quantity takeoff solutions,” said Brad Ens, Preconstruction Manager for PCL Construction in Calgary, Alberta. “Our hands-on approach of evaluating several competing products included functional verification that ultimately led us to select STACK as our tool of choice for quantity takeoff.” By leveraging STACK's open API, PCL is able to seamlessly integrate their existing workflow to produce better estimating data. Through the cloud-based platform, PCL will have unparalleled flexibility and accessible data, increasing the precision of estimates, minimizing manual processes, and supporting better-informed decision-making. With over 30 offices across the US, Canada, Australia, and the Caribbean, STACK will also further empower PCL’s team collaboration. “A key decision criterion for PCL was based on the fact that STACK is built on a modern cloud technology platform which enables improved collaboration during the quantity takeoff process,” said Kevin Sundquist, Senior Relationship Manager, Business Technology at PCL Construction. “Equally important, STACK comes with a modern integration layer that allows us to realize efficiencies for our estimators by integrating takeoff into the rest of our estimating solution suite. This cloud-first approach aligns with our overall technology strategy, driving both technology and business efficiencies.” PCL is a powerhouse, consistently in Engineering News-Record’s Top 15 List and boasting a range of projects from San Diego Airport’s International Arrivals Terminal to Major League Soccer’s Los Angeles-based BMO stadium. The partnership between PCL and STACK marks the beginning of an exciting chapter for two of the most innovative companies in construction, where data-driven decision-making and digital solutions are poised to revolutionize preconstruction processes. As industry leaders, both organizations are committed to delivering outstanding results, setting new standards for advancement, and accelerating growth. “PCL has not only recognized us for our comprehensive, hyper-accurate takeoff solution, they’ve also recognized how we partner with them throughout the entire process,” said Raymond DeZenzo, CFO of STACK. “STACK is a true partner. We are dedicated to understanding the unique needs and challenges of each project undertaken by PCL and then tailoring development, training, and support to ensure that our solution seamlessly integrates into PCL's existing business process.” About STACK Construction Technologies From project evaluation to completion, contractors use STACK’s cloud-based software to help run their business and maximize their profits. Our preconstruction solutions enable fast and accurate takeoff and estimating, as well as providing a centralized hub where plans, specs, and other construction documents can be stored, evaluated, measured, and shared. Our construction solutions power real-time field and project collaboration by allowing teams to quickly and easily review, annotate, compare, and share plans, anywhere, from any device. STACK’s superior collaboration tools ultimately improve project outcomes and profitability for contractors. About PCL Construction PCL is a group of independent construction companies that carries out work across Canada, the United States, the Caribbean and in Australia. These diverse operations in the civil infrastructure, heavy industrial, and buildings markets are supported by a strategic presence in more than 30 major centers. Together, these companies have an annual construction volume of more than $8 billion, making PCL the largest contracting organization in Canada and one of the largest in North America. Watch us build at PCL.com.

Read More

Spotlight

Madison Logic

Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

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