Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

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DESIGN,ENGINEERING TECH,CONSTRUCTION

cove.tool | January 16, 2023

In a recent announcement, leading architectural design and construction solutions provider, cove.tool launched a cloud-based software, revgen.tool, designed to make it simple for building product manufacturers to attract qualified leads, effectively market their products, and drive revenue. This unique, industry-first solution allows manufacturers to build relationships with engineering, architecture and construction (AEC) professionals with verified advanced building performance engines. This helps manufacturers make informed product decisions earlier in a project’s lifecycle. Product performance within a project can be highlighted via the revgen.tool by manufacturers, and market their products for specific needs. Harnessing advanced analytics, the software sifts through thousands of building designs within architecture 3D models, which also includes BIM, to assist teams in identifying the best match for their products. This allows building product manufacturers to connect with the right engineers and architects and strengthen relationships. AEC teams can access real-time data to identify new products, which in turn helps them save time and resources. As a trusted third-party partner shares the data, it is easier for manufacturers to build trust and establish relationships with AEC professionals by sharing accurate data for projects and products. Patrick Chopson, Co-Founder and Chief Product Officer at cove.tool, “Driven by the urgent need to rapidly reduce carbon emissions and take climate action, there are political, economic, regulatory, and climate-driven macros on a global scale driving a massive shift in the design and construction of buildings. To help meet the targets before 2030, it is essential for manufacturers to partner with architects and engineers.” He further added, “With revgen.tool, this is finally possible. Manufacturers and design teams can now better align on what products may best fit with real-time, project-specific performance analysis. Newer, high-performance products can be highlighted, encouraging adoption that helps create more comfortable, efficient, and sustainable buildings. Our system enables manufacturers and design teams to forge stronger, more successful relationships based on data.” (Source-Businesswire) About cove.tool Cove.tool platform helps with the entire building lifecycle, from analysis to design and construction. Their point-based solutions link to build a connected eco-system that enables teams to collaborate on project data, resulting in more cost-effective decisions. By assisting developers, builders, and architects in using data-driven design through automation and cost reduction, cove.tool fights climate change.

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ROBOTICS AND AUTOMATION, ENGINEERING TECH

Hilti | January 27, 2023

On January 26, 2023, Hilti North America, a provider of innovative tools, software, technology, and services for the commercial construction industry, introduced the PLT 400, a digital layout tool created to help increase the productivity of jobsite layout crews. Single-operator tools like the PLT 400 are vital due to continued labor shortages and jobsite restrictions. This tool improves accuracy and layout speed, features advanced prism tracking and auto-calibration, and requires minimal training. Improved technology, faster layout, and fewer labor hours contribute to a cost-saving and productivity-boosting solution for jobsites. The PLT 400 can lay out digital BIM (Building Information Modeling) designed plans without the time-consuming step of creating points on the plans first. It can also help keep your BIM model up to date during the construction process, contributing to an optimized end-to-end workflow. The company's digital construction software is also compatible with AutoCAD, Revit, and other specialized layout platforms. The layout tool works in tandem with Hilti's entire solutions ecosystem, including ON!Track and the Fleet program. Aside from access to high-performance tools and cutting-edge technology, Fleet customers also receive free verification of tool accuracy, complying with manufacturer specifications and theft coverage to reduce unexpected expenses and financial risk. In addition, the PLT 400 comes with an industry-leading Tool Warranty and is available in the United States and Canada. Michael Haugtvedt, Product Manager at Hilti North America, shared, "We took customer feedback on our previous total stations and addressed those pain points with the launch of the PLT 400." He added, "This camera-based tool has enhanced prism tracking and upgraded communications making sure you stay connected and increase layout productivity on the jobsite, while a built-in calibration module helps ensure your layout is within spec every time you turn the tool on." (Source – PR Newswire) About Hilti North America Based in Plano, Texas, Hilti provides technology to make construction more efficient, sustainable, and safer. The company's products, systems, and services provide construction professionals with innovative solutions with exceptional added value. Its product line includes cordless tools, grinders, drills, saws, fasteners, anchors, and design/layout software and services. With more than 3,800 team members in North America, Hilti is committed to providing exceptional customer service and engagement.

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ENGINEERING TECH,CONSTRUCTION

Procore | January 19, 2023

eMOD, a leading construction safety software platform, recently announced its integration with Procore Technologies, Inc., a prominent global provider of construction management software. This integration will enable Procore users to have access and streamline processes with one of the market's leading construction safety management solutions. The integration allows data migration between Procore and eMOD apps, which helps reduce the amount of time spent filling out daily documentation manually. This makes it easier for users to setup, coordinate, and manage safety responsibilities collectively. CEO of eMOD, Kaitlin Frank stated, "Our mission is to increase field engagement around safety and help significantly reduce construction site injuries." He further added, "After a successful beta integration, over 2 million Procore users can now migrate data between both platforms to better manage safety on every project quickly and easily as long as they have an eMOD account." (Source – Business Wire) Users can now utilize the integration to import newly developed Procore projects into eMOD with the few clicks, and without the need to recreate the project. Users can also submit a PTP in eMOD, and the data will automatically generate a Procore Daily Log in the same project. In addition, customers can monitor compliance and analyze documents, through eMOD's online interface or the Procore Platform to accurately know the situation at the project site. About Procore Headquartered in Carpinteria, California, Procore is a global construction management software provider. The construction platform connects people, applications, and gadgets in one centralized hub. Procore's platform has supported over 1 million projects and more than $1 trillion in construction volume. With an open and extendable platform, it facilitates connection to hundreds of popular construction apps to streamline and complete of projects. . The new features, like customizable workflows and embedded applications, create a customized experience for its clients.

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