Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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CONSTRUCTION

PR Newswire | May 30, 2023

FlyGuys today announced a new partnership with TrueLook that will revolutionize the construction industry by providing hassle-free jobsite visibility from a new angle. FlyGuys and TrueLook's partnership will combine FlyGuys' network of highly skilled drone pilots with TrueLook's innovative solutions. The resulting offering will include aerial photography and videography for project documentation and progress tracking to meet the specific needs of those in the construction industry. "With our nationwide network of drone pilots and TrueLook's innovative technology, we can provide construction teams with the tools they need to better manage their job sites, improve safety, and reduce costs," says Jessica Slaughter, National Account Manager of FlyGuys. "We are excited to provide the construction industry with a powerful total jobsite visibility solution at a cost-effective rate." "TrueLook is an established leader in project documentation and monitoring," says TrueLook COO, Roger Yarrow. "Our advanced camera systems can be deployed all throughout customer job sites, but are mostly limited to the ground. Now, by partnering with FlyGuys, we are focused on expanding into another dimension — the sky. This partnership gives our customers eyes in, around, and above their project sites, offering unmatched visibility and control, which translates into increased efficiency, safety, and cost-effectiveness. This exciting collaboration aligns with our mission of total jobsite visibility." Construction companies nationwide will reap the benefits of this new partnership, including: Aerial photography and videography Site surveying Real-time progress monitoring FlyGuys is a nationwide drone services provider that provides accurate data collection and deliverables to clients in various industries. TrueLook provides turnkey cameras with features designed to meet the needs of those in the construction industry like live viewing, unlimited custom time-lapses, and Intelligent Security. About TrueLook TrueLook is a pioneering technology company revolutionizing how construction projects are monitored and managed. Their turnkey camera systems and intuitive platform, provide a comprehensive jobsite visibility solution that empowers construction professionals to make informed decisions, streamline operations, and enhance collaboration. Their cutting-edge features, including live streaming, time-lapse creation, and Intelligent Security, offer unparalleled transparency and efficiency throughout the project lifecycle. Experience total jobsite visibility with TrueLook. About FlyGuys FlyGuys is a leading nationwide network of experienced drone pilots offering various services, including aerial photography, videography, site surveying, and 3D mapping to clients in diverse industries. The company is focused on providing exceptional service and innovative solutions to meet the unique needs of its clients.

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ENGINEERING TECH, CONSTRUCTION

PR Newswire | June 02, 2023

OpenSpace, the global leader in 360°realitycapture and AI-powered analytics, announced today a new strategic relationship to promote greater transparency and coordination in the construction industry with Revizto, the industry-leading Integrated Collaboration Platform that streamlines and centralizes project workflows and communication. Both companies are dedicated to unlocking the potential of BIM on construction sites and improving the exchange of information between VDC (Virtual Design and Construction) and field teams. While BIM has gained widespread adoption among design and engineering professionals, its utilization in the field has been limited. According to the report "Accelerating Digital Transformation Through BIM" by Dodge Construction Network (2021), contractors using BIM have witnessed significant improvements in quality, health and safety, cost control, schedule control, and overall business results. However, only 44% of general contractors, 35% of specialty trade contractors, and 33% of owners have integrated BIM into their practices, indicating a gap between office and field teams. On the other hand, reality capture technology is becoming widely embraced on construction sites. To bridge this gap, OpenSpace has made substantial investments in its reality capture platform and BIM capabilities. The technology aims to simplify BIM visualization and make it actionable in the field, strengthening coordination between office and field teams. The company has already observed a 27% increase in users that utilize BIM, indicating a strong interest in combining BIM and reality capture in the field. Revizto is collaborating with OpenSpace to deliver integrated workflows to their mutual customers. "Through our collaboration with Revizto, we can prioritize the interests of both VDC and field teams," said OpenSpace CEO Jeevan Kalanithi. "By streamlining workflows, we can enhance coordination, save valuable time on a daily basis, accelerate project completion, and enable VDC managers and field teams to be more efficient so they can focus on what they do best." “We are excited to work alongside partners that share the vision to empower the teams on-site. With Revizto, our customers can use solutions like OpenSpace to help field teams effortlessly capture current site conditions, compare it to BIM models, and explore their sites,” said Arman Gukasyan, Founder and CEO of Revizto. “When combined with our platform, the power to break down data silos and facilitate seamless collaboration among project teams anytime, anywhere, will be easier than ever.” Further details on the Revizto and OpenSpace collaboration will be unveiled at Waypoint, OpenSpace's virtual customer summit, on June 8, 2023. The event will feature sessions with customers, industry leaders, and innovators sharing insights, best practices, and exciting product announcements under the theme of "Simple & Fast Coordination: Connecting Field & VDC through Reality Capture." For more information and registration, please visit our event page. About OpenSpace OpenSpace , the global leader in reality capture and AI-powered analytics, empowers construction and real estate companies of every size to create an interactive 360° digital view of their built environment. Customers have used OpenSpace to operate more efficiently and reduce risk, capturing more than 17 billion square feet of imagery from construction projects across thousands of sites in more than 93 countries. About Revizto Revizto is the leading Integrated Collaboration Platform used by professionals from across the Architecture, Engineering, Construction, and Operation/Owners (AECO) industry to streamline workflows and communication with all stakeholders in a unified environment throughout the project lifecycle. The Revizto platform is intuitive, adaptable, and fully functional from any device.

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ENGINEERING TECH, CONSTRUCTION

PR Newswire | June 01, 2023

Aurigo Software, the leading provider of capital planning and construction management software for infrastructure and private owners, is partnering with the University of Florida's Department of Mechanical and Aerospace Engineering to develop a revolutionary system for underwater surveying, mapping, and inspection, provisionally named Bathydrone. The current process to gather data for new underwater construction or the inspection of existing assets such as bridges, docks, and levees consists of manual surveying from divers or survey sensors mounted to a boat. With the new, safer, and more efficient Bathydrone system, a drone drags a small vessel on the water's surface, eliminating the need for manual surveying. The vessel is equipped with a COTS sonar unit mounted on its bottom. The sonar unit has down-scan, side-scan, and chirp capabilities and logs data onboard the console, which is located inside the hull. Data can then be retrieved post-mission from the console and plotted in various ways. "We are excited to be working on this groundbreaking technology with the team at the University of Florida," said Balaji Sreenivasan, CEO and founder of Aurigo Software. "The Bathydrone system will vastly expand the possibilities for underwater endeavors while providing a cheaper, safer, and more eco-friendly alternative for our customers." Not only is data collected more easily, but the technology can also be operated remotely and autonomously using AI navigation software to overcome obstacles in or under the water, creating a faster and cheaper solution. The system will also integrate with Aurigo's Masterworks Cloud Platform to properly store and categorize project data and route any inspections or other results for approval or further action. Additional Bathydrone differentiators include: Fully battery-operated and better for the environment—no fuel or loud noise Lightweight and easily transportable Does not require a dock or boat ramp to get in the water Able to be deployed in a wide variety of water systems, including shallow water and rivers with strong currents Able to survey a large area on a single charge "This project supports our department's mission to conduct state-of-the-art research to advance science and technology," said Peter Ijfu, University of Florida's Mechanical and Aerospace Engineering Excellence Term Professor and Associate Chair of Faculty Affairs. "This pioneering approach to underwater surveying and mapping has multiple real-world applications that are not currently commercially available." Aurigo will work closely with the Department of Mechanical and Aerospace Engineering's staff and students to bring this leading-edge solution to the infrastructure market in the next 12 to 18 months. About Aurigo Software Aurigo builds software that helps build the world. Aurigo provides modern, cloud-based solutions for capital infrastructure and private owners to help them plan with confidence, build with quality, and maintain their assets efficiently. With more than $300b of capital programs under management, Aurigo's solutions are trusted by over 300 customers in transportation, water and utilities, healthcare, higher education, and the government on over 40,000 projects across North America. Aurigo helps capital program executives make better decisions based on proprietary artificial intelligence and machine learning technology. Aurigo is a privately held US corporation headquartered in Austin, Texas, with global offices in Canada and India. Learn more at www.aurigo.com. About the University of Florida The University of Florida is a major, public, comprehensive, land-grant, research university. The state's oldest and most comprehensive university, UF is among the nation's most academically diverse public universities. UF traces its beginnings to a small seminary in 1853. It opened its doors in Gainesville in 1906 with 102 students. Today, it is one of the most comprehensive and academically diverse universities in the nation, with an enrollment of some 52,000 students annually. UF is home to 16 colleges and more than 170 research centers and institutes and UF offers nearly 300 graduate degree programs. Only five other universities nationwide have as many programs of study on one campus as the University of Florida.

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