7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

GeoSolve Ltd

Trading until recently as the southern group of Tonkin and Taylor Ltd, the GeoSolve staff have two decades of experience serving the South. At GeoSolve we understand the importance of managing geological risk, and our specialist knowledge and proven track record means we can provide practical resilient solutions specific to your location and requirements.

OTHER ARTICLES
Engineering Tech

Infrastructure Policy Watch: UKIB goes live, Singapore brings in global sustainability experts

Article | August 24, 2021

The new UK Infrastructure Bank (UKIB) recently opened, with its remit confirmed by the UK government in a new Framework Document. The document sets out the role of the bank as providing: "leadership to the market in the development of infrastructure and new infrastructure technologies, crowding-in private capital and reducing risk through its cornerstone investments and range of financial products. It will bolster the government’s lending to local government for large and complex projects through its expertise and scrutiny, and help to bring private and public sector stakeholders together to regenerate regions and create new opportunities." It will have two strategic objectives, to help tackle climate change and support regional and local economic growth. Given these two objectives may conflict, the Framework Document suggests "where an investment is primarily to support economic growth, the Company will ensure that it does not do significant harm against its climate objective."

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Engineering Tech

Evolving how strategic infrastructure projects secure planning approval in the UK

Article | July 13, 2022

The Ministry of Housing, Communities and Local Government has recently launched an operational review of the Nationally Significant Infrastructure Projects (NSIP) regime. This regime, established in 2008, was put in place to bypass local planning approval for projects that had a predominately national rather than a local impact. Over the last few years, the regime has taken a significant battering with ‘development consent’ (the granting of planning approval) for major infrastructure programmes being brought before court due to the corresponding National Policy Statement (used to determine if a project is in line with government ambition) being out of date with latest government policy. The most notable example being a third runway at Heathrow. This highlights that something is wrong with turning strategic policy intent into decisions on granting development consent.

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Market, Engineering Tech

IoT and BIM for automatic performance recording

Article | July 11, 2022

As part of a Digipro project, ALLPLAN is working with three partners to research a system for automatic performance measurement using IoT and BIM. DigiPro focuses on the digitalisation of products, processes and business models in companies. As part of the German-Dutch INTERREG program Digipro, a project is currently underway that aims to automate performance recording on the construction site using IoT (Internet of Things) and BIM (Building Information Modelling). A consortium of four companies - BuildersMind, mangineers, Nijhuis Bouw B.V. and ALLPLAN - is working on a solution for automated construction site monitoring that documents construction progress in near real time. Promising results have already been achieved in an alpha test phase on two construction sites of Nijhuis Bouw in Enschede 2020.

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7 Ways to control construction project costs

Article | April 27, 2020

Construction engineers are driven to look for ways to improve everything from construction methods, the materials used, to the systems used to develop new building designs with lower cost margins and thin financing costs. Under those circumstances, there is a lot of pressure on contractors and designers to find more effective ways to reduce construction costs. BIM is being used by a growing number of engineers, architects, and contractors to make the design and development of structures faster, better, and more cost-efficient. BIM has been proven to help reduce costs and increase efficiency throughout the project lifecycle ranging from design and construction to facility management.

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Spotlight

GeoSolve Ltd

Trading until recently as the southern group of Tonkin and Taylor Ltd, the GeoSolve staff have two decades of experience serving the South. At GeoSolve we understand the importance of managing geological risk, and our specialist knowledge and proven track record means we can provide practical resilient solutions specific to your location and requirements.

Related News

Engineering Tech, Construction

Comfort Systems USA Announces Acquisition

Business Wire | February 01, 2024

Comfort Systems USA, Inc. today announced that it has closed its previously announced transaction to acquire Summit Industrial Construction, LLC (“Summit”) headquartered in Houston, Texas. As previously disclosed, Summit is a specialty industrial mechanical contractor offering engineering, design-assist and turnkey, direct hire construction services of modular systems serving the advanced technology, power, and industrial sectors. Summit’s capabilities encompass a wide range of modular and site-based construction, including process piping, equipment setting, large pipe rack trestles, and related steel erection and specialty concrete work. Summit is a trusted supplier to some of the world’s largest advanced technology, power and industrial companies and is currently deployed on several major chip fabrication projects. Initially, Summit is expected to contribute annualized revenues of approximately $375 million to $400 million, and earnings before interest, taxes, depreciation, and amortization of $35 million to $40 million. In light of the amortization expense, Summit is expected to make a neutral to slightly accretive contribution to earnings per share in 2024 and 2025. Brian Lane, Comfort Systems USA’s Chief Executive Officer, commented, “We are delighted to announce the closing of our agreement to acquire Summit, an extremely capable provider of modular and other complex mechanical services. Summit brings a stellar reputation as a modular technology leader in growing end markets, including multiple ongoing and large semiconductor projects. We are happy to welcome Summit’s wonderful leadership team and excellent production and craft workers across many states, and we are confident Summit will continue to innovate and grow as a part of our network of world-class contracting companies. We are grateful that Summit has chosen to become part of Comfort Systems USA.”

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Engineering Tech, Construction

PirTano Construction acquires Powerlink Electric

PR Newswire | January 25, 2024

PirTano Construction Company, Inc. ("PirTano"), a leading Midwest-based infrastructure and utility services-focused underground construction company operating in the communications and sewer & water sectors, is pleased to announce its acquisition of Powerlink Electric ("Powerlink"). The transaction closed on November 17, 2023. Mike Piraino, President of PirTano, said, "The acquisition of Powerlink will operate as a new electrical division, and brings additional service offerings and bench strength of employees as we look forward to continuing to support our customers while capitalizing on additional opportunities." Founded in 2006 by Doug Pantle and Steve Lipinski, Powerlink Electric ("Powerlink"), is a full-service electrical and telecommunications contractor based in Vernon Hills, Illinois with an outstanding reputation in its regional marketplace and is well known for the reliability and quality of its service. Powerlink primarily focuses on commercial and industrial projects and operates in Northeastern Illinois and surrounding areas. Powerlink will continue to operate under the current leadership as a wholly owned subsidiary of PirTano. Rising Point Capital ("RPC"), commented on the transaction, "Doug and Steve have built a tremendous reputation in its marketplace. We are very excited to partner with them to help accelerate their growth and with leading a new division at PirTano."Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, served as the exclusive advisor to Powerlink. Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Stephen Dinehart, a Generational Group Authorized Affiliate, with support from Vice President, M&A, Lance Thomasson successfully closed the deal.

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Design, Mechanical and Motion Systems, Engineering Tech

SPX FLOW Launches Universal 2 ND Pump Series Designed Uniquely for Industrial Market

PR Newswire | January 29, 2024

SPX FLOW, has released the Universal® 2 ND Positive Displacement Pump (U2 ND) Series designed with industrial users in mind. The pumps offer the quality and durability the Waukesha Cherry-Burrell brand is known for while optimizing cost and suitability for the industrial market. The U2 ND series significantly expands the WCB pump range, aimed at enhancing reliability and performance across industrial applications while outperforming other pump styles, such as industrial lobe, gear or progressive cavity pumps.The design features improvements uniquely suited for industrial applications, including: Total cost of ownership: The pumps ensure a long running life, given their robust construction materials and designs tailored for each application. Because of its high volumetric efficiency, the pumps can be used to dose fluids, eliminating the need for an additional metering pump.  Efficiency: The U2 ND pump reduces slip, which occurs when fluids move backward from the liquid flow due to internal clearances. Lower slip means more efficiency, reducing the need for higher horsepower motors. Also, the series can process fluids over longer spans due to its high-pressure capability, which reduces the need for multiple pumps in these applications. Reliability: WCB is a proven and trusted global brand dating back to the 1880s. The pumps are made with durable, corrosive-resistant materials compatible with industrial environments. A robust design, equipped with industrial flanges or sanitary fittings, ensures manufacturers can choose the configuration to meet their needs.  Additionally, an extensive sales channel and domestic manufacturing footprint support this pump series, enabling quick deliveries on standardized parts across the entire Universal pump product line. The U2 ND series is complemented by the Universal Industrial 5000 series, which is tailored for users who require OEM (Original Equipment Manufacturer) seals for their industrial pumping operations. Julien Bassett, Pumps Global Product Manager: "Waukesha Cherry-Burrell has extensive experience offering pumps to customers built with their needs in mind. We wanted to expand our offerings to provide quality and durability of the SPX FLOW brand while catering to the unique needs of industrial manufacturers and their applications."

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Engineering Tech, Construction

Comfort Systems USA Announces Acquisition

Business Wire | February 01, 2024

Comfort Systems USA, Inc. today announced that it has closed its previously announced transaction to acquire Summit Industrial Construction, LLC (“Summit”) headquartered in Houston, Texas. As previously disclosed, Summit is a specialty industrial mechanical contractor offering engineering, design-assist and turnkey, direct hire construction services of modular systems serving the advanced technology, power, and industrial sectors. Summit’s capabilities encompass a wide range of modular and site-based construction, including process piping, equipment setting, large pipe rack trestles, and related steel erection and specialty concrete work. Summit is a trusted supplier to some of the world’s largest advanced technology, power and industrial companies and is currently deployed on several major chip fabrication projects. Initially, Summit is expected to contribute annualized revenues of approximately $375 million to $400 million, and earnings before interest, taxes, depreciation, and amortization of $35 million to $40 million. In light of the amortization expense, Summit is expected to make a neutral to slightly accretive contribution to earnings per share in 2024 and 2025. Brian Lane, Comfort Systems USA’s Chief Executive Officer, commented, “We are delighted to announce the closing of our agreement to acquire Summit, an extremely capable provider of modular and other complex mechanical services. Summit brings a stellar reputation as a modular technology leader in growing end markets, including multiple ongoing and large semiconductor projects. We are happy to welcome Summit’s wonderful leadership team and excellent production and craft workers across many states, and we are confident Summit will continue to innovate and grow as a part of our network of world-class contracting companies. We are grateful that Summit has chosen to become part of Comfort Systems USA.”

Read More

Engineering Tech, Construction

PirTano Construction acquires Powerlink Electric

PR Newswire | January 25, 2024

PirTano Construction Company, Inc. ("PirTano"), a leading Midwest-based infrastructure and utility services-focused underground construction company operating in the communications and sewer & water sectors, is pleased to announce its acquisition of Powerlink Electric ("Powerlink"). The transaction closed on November 17, 2023. Mike Piraino, President of PirTano, said, "The acquisition of Powerlink will operate as a new electrical division, and brings additional service offerings and bench strength of employees as we look forward to continuing to support our customers while capitalizing on additional opportunities." Founded in 2006 by Doug Pantle and Steve Lipinski, Powerlink Electric ("Powerlink"), is a full-service electrical and telecommunications contractor based in Vernon Hills, Illinois with an outstanding reputation in its regional marketplace and is well known for the reliability and quality of its service. Powerlink primarily focuses on commercial and industrial projects and operates in Northeastern Illinois and surrounding areas. Powerlink will continue to operate under the current leadership as a wholly owned subsidiary of PirTano. Rising Point Capital ("RPC"), commented on the transaction, "Doug and Steve have built a tremendous reputation in its marketplace. We are very excited to partner with them to help accelerate their growth and with leading a new division at PirTano."Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, served as the exclusive advisor to Powerlink. Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Stephen Dinehart, a Generational Group Authorized Affiliate, with support from Vice President, M&A, Lance Thomasson successfully closed the deal.

Read More

Design, Mechanical and Motion Systems, Engineering Tech

SPX FLOW Launches Universal 2 ND Pump Series Designed Uniquely for Industrial Market

PR Newswire | January 29, 2024

SPX FLOW, has released the Universal® 2 ND Positive Displacement Pump (U2 ND) Series designed with industrial users in mind. The pumps offer the quality and durability the Waukesha Cherry-Burrell brand is known for while optimizing cost and suitability for the industrial market. The U2 ND series significantly expands the WCB pump range, aimed at enhancing reliability and performance across industrial applications while outperforming other pump styles, such as industrial lobe, gear or progressive cavity pumps.The design features improvements uniquely suited for industrial applications, including: Total cost of ownership: The pumps ensure a long running life, given their robust construction materials and designs tailored for each application. Because of its high volumetric efficiency, the pumps can be used to dose fluids, eliminating the need for an additional metering pump.  Efficiency: The U2 ND pump reduces slip, which occurs when fluids move backward from the liquid flow due to internal clearances. Lower slip means more efficiency, reducing the need for higher horsepower motors. Also, the series can process fluids over longer spans due to its high-pressure capability, which reduces the need for multiple pumps in these applications. Reliability: WCB is a proven and trusted global brand dating back to the 1880s. The pumps are made with durable, corrosive-resistant materials compatible with industrial environments. A robust design, equipped with industrial flanges or sanitary fittings, ensures manufacturers can choose the configuration to meet their needs.  Additionally, an extensive sales channel and domestic manufacturing footprint support this pump series, enabling quick deliveries on standardized parts across the entire Universal pump product line. The U2 ND series is complemented by the Universal Industrial 5000 series, which is tailored for users who require OEM (Original Equipment Manufacturer) seals for their industrial pumping operations. Julien Bassett, Pumps Global Product Manager: "Waukesha Cherry-Burrell has extensive experience offering pumps to customers built with their needs in mind. We wanted to expand our offerings to provide quality and durability of the SPX FLOW brand while catering to the unique needs of industrial manufacturers and their applications."

Read More

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