7 STRATEGIES TO INCREASE BRAND VISIBILITY

MAREEN | February 13, 2019 | 86 views

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Conductix-Wampfler

Conductix-Wampfler is one of the world’s leading suppliers of intelligent energy supply and data management systems for moving machinery. With our own companies and several partners, Conductix-Wampfler is present in nearly all major countries.

OTHER ARTICLES

EDM set to lead skills development in new £10 million digital engineering centre

Article | February 11, 2020

UWE Bristol will play a central role in a new £10 million digital engineering centre for the region. The Centre for Digital Engineering Technology & Innovation is a research, innovation and skills initiative created to develop and accelerate digital engineering across multiple industry sectors, to ultimately benefit future generations of engineers and engineering products, and to help tackle global challenges.

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Service Tech Mobile Unveiled at AHR

Article | February 11, 2020

The recent AHR Expo 2020 was a showcase of the very latest - and coolest - technologies for service contractors. From cutting-edge air and water purification systems to virtual reality headsets to advanced sensors and alert systems to enhance safety, one thing is clear: service contractors today have a lot more tools at their disposal than they have in years past.

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The Future of Construction from a Leader in SLAM-Based Laser Scanning

Article | February 10, 2020

Since the early days of the personal computer the construction industry has been slow to adopt digital technology. As a result, increases in construction productivity have lagged virtually every other major industry, such as automotive and aircraft manufacturing. It’s true that every construction project is different, unlike automobiles and planes, but we can do more to improve the future of construction.

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Financial Engineering: How To Make SAP Shareholders Happy

Article | February 10, 2020

SAP is tweaking and twisting everything it can to make everybody happy. The efforts of Mucic, Morgan and Klein are remarkable. The three musketeers strike again: SAP co-CEOs Jennifer Morgan and Christian Klein as well as CFO Luka Mucic want to make everyone in the SAP community happy, and they want to make everyone happy all at once. To make that happen, they are moving large sums of money around – only through legal, albeit a little questionable, methods, primarily financial engineering.

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Spotlight

Conductix-Wampfler

Conductix-Wampfler is one of the world’s leading suppliers of intelligent energy supply and data management systems for moving machinery. With our own companies and several partners, Conductix-Wampfler is present in nearly all major countries.

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CONSTRUCTION

Material Bank Wins Prestigious 2022 Adobe Experience Maker "The Disruptor” Award

Material Bank | June 28, 2022

The Adobe Experience Maker Awards has named Material Bank, the world’s largest marketplace for architectural, design, and construction materials, as the winner in The Disruptor category of its 2022 awards program, designed to recognize individuals, companies, and teams creating the most game-changing, innovative, and impactful customer experiences using Adobe Experience Cloud solutions. The awards celebrate leaders in their respective industries that deliver personalization at scale, enable seamless customer journeys, and drive business growth. The 2022 Adobe Experience Maker Awards featured 13 global categories, with winners that include The Home Depot, Yahoo, Verizon, among others. The Disruptor category recognizes a company that has reimagined the commerce experience for B2C and B2B customers by driving growth across multiple sales channels, brands, and geographies. “Adobe’s technology has supported our vision of transforming the way the architecture and design industry works by removing the friction that exists when searching and sampling materials. We are thrilled to have received this extraordinary award alongside some of the best, most future-forward companies in the world and to be recognized for the innovative ways in which we are using Adobe solutions.” - Adam I. Sandow, Founder & CEO of Material Bank. Material Bank was nominated for the award by Imagination Media, certified Adobe Partner agency that develops custom e-Commerce solutions. At the awards ceremony, Adobe recognized Material Bank for creating dynamic, personalized experiences from its extensive product catalog of almost 500 brands, thousands of SKUs, and a content database with more than 27 million unique assets. Adobe’s sophisticated technology helps to power Material Bank’s revolutionary platform that simplifies the complex process of material searching and sampling and connects thousands of design professionals to hundreds of brands. This award follows Material Bank’s recent recognition as one of Business Insider’s Hottest Proptech Startups and Forbes’ Best Startup Employers. Material Bank has experienced extraordinary industry adoption and growth since its 2019 launch and continues to provide powerful solutions that drive the design industry forward. About Material Bank- Material Bank is a marketplace for design professionals and brands in the architecture and design industry, providing the fastest and most sustainable way to search, sample, and specify materials. Named as one of Business Insider’s Hottest Proptech Startups and Forbes’ Best Startup Employers, the revolutionary platform powers complex searches across hundreds of brands in seconds. Samples ordered by midnight (ET) are delivered in a single box by 10:30 AM the next day. With a rapidly growing community of members, Material Bank has changed the way material manufacturers and brands connect with the architecture and design industry.

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CONSTRUCTION

Trex Commercial Recognized as ‘Trade Contractor of the Year’ by Turner Construction Company

Trex Commercial | June 28, 2022

Trex Commercial, a national leader in architectural railings for commercial applications, has been honored as “Trade Contractor of the Year” by the Cincinnati-Kentucky branch of Turner Construction Company. The commercial products division of Trex Company was nominated by Turner’s jobsite and office staff based on overall job performance, project management, engineering, quality of work, collaboration, pricing and field expertise demonstrated through its work on Cincinnati’s TQL Stadium. “We at Turner believe that our success is in a very large measure attributable to our trade contractors being true ‘partners’ in construction. All too often suppliers hear from the general contractor only when things are going badly. We believe it is also appropriate to recognize our trade partners when their work is outstanding and, as such, we are pleased to pay special tribute to the Trex Commercial team for its performance and contribution to our shared success on this project.” -Susie Yanes, contracts manager for Turner Construction Company. Known as “The Crown Jewel of Cincinnati,” TQL Stadium is a 518,000-square-foot soccer-specific venue that serves as home to Major League Soccer’s F.C. Cincinnati. Completed in 2021, the venue features nearly 20,000 linear feet of Trex Commercial railing, in seven different styles, found both inside and outside the stadium from the seating bowl and suites to the exterior balcony, concourse and surrounding gates. In addition to railing, the Trex Commercial team also custom engineered fencing, gates and other architectural elements to enhance fan safety and promote socialization at the stadium without disrupting visibility of the on-field action. Another distinguishing aspect of this project was the 3-D laser scanning utilized by Trex Commercial for precise modeling of the distinctive railing shapes and contours throughout the venue. This advanced form of field analysis enabled the Trex Commercial team to not only deliver high-accuracy data capture and mapping, but also contributed to seamless collaboration, faster turnaround and reduced rework. “Being recognized by one of the most respected general contractors in the industry is especially rewarding, We understand our role is more than just a fabricator of a designer’s concepts and strive to be a trusted and collaborative partner on all our projects. We greatly appreciate the trust and acknowledgement of the Turner Construction team and are extremely proud of our team members who contributed to the successful result of this high-profile project.” -Laura Rygielski Preston, president of Trex Commercial. About Trex Commercial- Trex Commercial is a national leader in architectural railings for commercial applications. Since 1990, the company has been committed to elevating the abilities of all people to safely access and enjoy amazing life experiences, while building an industry-leading reputation for quality and customer service. Based in Minneapolis, Trex Commercial, Inc. is a subsidiary of Trex Company, Inc. To learn more, visit www.trexcommercial.com. About Turner Construction- Turner is a North America-based, international construction services company and is a leading builder in diverse market segments. The company has earned recognition for undertaking large, complex projects, fostering innovation, embracing emerging technologies, and making a difference for its clients, employees, and community. With a staff of 10,000 employees, the company completes $12 billion in construction on 1,500 projects each year. Turner offers clients the accessibility and support of a local firm with the stability and resources of a multi-national organization.

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ENGINEERING TECH

ISG positions L&T Technology Services as Leader in Digital Engineering Services

L&T Technology Services | June 27, 2022

L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global pure-play engineering services company, today announced that it has been positioned as a ‘Leader’ in all 5 quadrants for the North America market in the 2022 ISG Provider Lens™ Digital Engineering Services report. ISG recognized LTTS’ leadership competencies across Design and Development (Products Services, Experience), Connected and Intelligent Operations - Discrete Industries, Connected and Intelligent Operations - Process Industries. LTTS has also been rated as a ‘Leader’ in Integrated Customer/User Engagement & Experience and Platforms & Application Services in North America. LTTS has been recognized for its emerging engineering frameworks, connected operations in discrete industries and transformation journeys across multiple verticals. LTTS’ range of Machine Learning (ML), IoT and digital service offerings is further augmented by an engineering design talent pool with capabilities in digital technologies to deliver world-class products and services, ISG noted. “Over the years, LTTS has become the preferred ER&D Services partner for major global organizations, supporting such enterprises with best-in-class digital engineering services. LTTS brings with it a perfect alignment of digital competencies, deep engineering expertise, end-to-end view of digital value chains and products and services across all phases of the utility curves and lifecycles. LTTS’ proficiency in engineering services is not only confined to the technical aspects but is also amply demonstrated in its culture of innovation, patent portfolio and expertise in hardware architecture.” -Mr. Jan Erik Aase, Partner & Global Head – ISG Provider Lens, ISG Research. “LTTS has successfully helped clients transform the value proposition of their product and services by architecting and executing future-ready digital product and platform roadmaps through user-centered services. We have been investing in digital and leading-edge technologies and providing a wide range of services from chip to cloud as more of our customers are embarking on the journey to digital transformation, both in products as well as the shop floor. This strategy has helped us become the partner of choice to over 300 global customers. This recognition by ISG is an endorsement of our business value and impact.” -Mr. Abhishek Sinha, Chief Operating Officer and Member of the Board, L&T Technology Services. About L&T Technology Services Ltd- L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 57 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 20,800 employees spread across 17 global design centres, 28 global sales offices and 89 innovation labs as of March 31, 2022.

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CONSTRUCTION

Material Bank Wins Prestigious 2022 Adobe Experience Maker "The Disruptor” Award

Material Bank | June 28, 2022

The Adobe Experience Maker Awards has named Material Bank, the world’s largest marketplace for architectural, design, and construction materials, as the winner in The Disruptor category of its 2022 awards program, designed to recognize individuals, companies, and teams creating the most game-changing, innovative, and impactful customer experiences using Adobe Experience Cloud solutions. The awards celebrate leaders in their respective industries that deliver personalization at scale, enable seamless customer journeys, and drive business growth. The 2022 Adobe Experience Maker Awards featured 13 global categories, with winners that include The Home Depot, Yahoo, Verizon, among others. The Disruptor category recognizes a company that has reimagined the commerce experience for B2C and B2B customers by driving growth across multiple sales channels, brands, and geographies. “Adobe’s technology has supported our vision of transforming the way the architecture and design industry works by removing the friction that exists when searching and sampling materials. We are thrilled to have received this extraordinary award alongside some of the best, most future-forward companies in the world and to be recognized for the innovative ways in which we are using Adobe solutions.” - Adam I. Sandow, Founder & CEO of Material Bank. Material Bank was nominated for the award by Imagination Media, certified Adobe Partner agency that develops custom e-Commerce solutions. At the awards ceremony, Adobe recognized Material Bank for creating dynamic, personalized experiences from its extensive product catalog of almost 500 brands, thousands of SKUs, and a content database with more than 27 million unique assets. Adobe’s sophisticated technology helps to power Material Bank’s revolutionary platform that simplifies the complex process of material searching and sampling and connects thousands of design professionals to hundreds of brands. This award follows Material Bank’s recent recognition as one of Business Insider’s Hottest Proptech Startups and Forbes’ Best Startup Employers. Material Bank has experienced extraordinary industry adoption and growth since its 2019 launch and continues to provide powerful solutions that drive the design industry forward. About Material Bank- Material Bank is a marketplace for design professionals and brands in the architecture and design industry, providing the fastest and most sustainable way to search, sample, and specify materials. Named as one of Business Insider’s Hottest Proptech Startups and Forbes’ Best Startup Employers, the revolutionary platform powers complex searches across hundreds of brands in seconds. Samples ordered by midnight (ET) are delivered in a single box by 10:30 AM the next day. With a rapidly growing community of members, Material Bank has changed the way material manufacturers and brands connect with the architecture and design industry.

Read More

CONSTRUCTION

Trex Commercial Recognized as ‘Trade Contractor of the Year’ by Turner Construction Company

Trex Commercial | June 28, 2022

Trex Commercial, a national leader in architectural railings for commercial applications, has been honored as “Trade Contractor of the Year” by the Cincinnati-Kentucky branch of Turner Construction Company. The commercial products division of Trex Company was nominated by Turner’s jobsite and office staff based on overall job performance, project management, engineering, quality of work, collaboration, pricing and field expertise demonstrated through its work on Cincinnati’s TQL Stadium. “We at Turner believe that our success is in a very large measure attributable to our trade contractors being true ‘partners’ in construction. All too often suppliers hear from the general contractor only when things are going badly. We believe it is also appropriate to recognize our trade partners when their work is outstanding and, as such, we are pleased to pay special tribute to the Trex Commercial team for its performance and contribution to our shared success on this project.” -Susie Yanes, contracts manager for Turner Construction Company. Known as “The Crown Jewel of Cincinnati,” TQL Stadium is a 518,000-square-foot soccer-specific venue that serves as home to Major League Soccer’s F.C. Cincinnati. Completed in 2021, the venue features nearly 20,000 linear feet of Trex Commercial railing, in seven different styles, found both inside and outside the stadium from the seating bowl and suites to the exterior balcony, concourse and surrounding gates. In addition to railing, the Trex Commercial team also custom engineered fencing, gates and other architectural elements to enhance fan safety and promote socialization at the stadium without disrupting visibility of the on-field action. Another distinguishing aspect of this project was the 3-D laser scanning utilized by Trex Commercial for precise modeling of the distinctive railing shapes and contours throughout the venue. This advanced form of field analysis enabled the Trex Commercial team to not only deliver high-accuracy data capture and mapping, but also contributed to seamless collaboration, faster turnaround and reduced rework. “Being recognized by one of the most respected general contractors in the industry is especially rewarding, We understand our role is more than just a fabricator of a designer’s concepts and strive to be a trusted and collaborative partner on all our projects. We greatly appreciate the trust and acknowledgement of the Turner Construction team and are extremely proud of our team members who contributed to the successful result of this high-profile project.” -Laura Rygielski Preston, president of Trex Commercial. About Trex Commercial- Trex Commercial is a national leader in architectural railings for commercial applications. Since 1990, the company has been committed to elevating the abilities of all people to safely access and enjoy amazing life experiences, while building an industry-leading reputation for quality and customer service. Based in Minneapolis, Trex Commercial, Inc. is a subsidiary of Trex Company, Inc. To learn more, visit www.trexcommercial.com. About Turner Construction- Turner is a North America-based, international construction services company and is a leading builder in diverse market segments. The company has earned recognition for undertaking large, complex projects, fostering innovation, embracing emerging technologies, and making a difference for its clients, employees, and community. With a staff of 10,000 employees, the company completes $12 billion in construction on 1,500 projects each year. Turner offers clients the accessibility and support of a local firm with the stability and resources of a multi-national organization.

Read More

ENGINEERING TECH

ISG positions L&T Technology Services as Leader in Digital Engineering Services

L&T Technology Services | June 27, 2022

L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global pure-play engineering services company, today announced that it has been positioned as a ‘Leader’ in all 5 quadrants for the North America market in the 2022 ISG Provider Lens™ Digital Engineering Services report. ISG recognized LTTS’ leadership competencies across Design and Development (Products Services, Experience), Connected and Intelligent Operations - Discrete Industries, Connected and Intelligent Operations - Process Industries. LTTS has also been rated as a ‘Leader’ in Integrated Customer/User Engagement & Experience and Platforms & Application Services in North America. LTTS has been recognized for its emerging engineering frameworks, connected operations in discrete industries and transformation journeys across multiple verticals. LTTS’ range of Machine Learning (ML), IoT and digital service offerings is further augmented by an engineering design talent pool with capabilities in digital technologies to deliver world-class products and services, ISG noted. “Over the years, LTTS has become the preferred ER&D Services partner for major global organizations, supporting such enterprises with best-in-class digital engineering services. LTTS brings with it a perfect alignment of digital competencies, deep engineering expertise, end-to-end view of digital value chains and products and services across all phases of the utility curves and lifecycles. LTTS’ proficiency in engineering services is not only confined to the technical aspects but is also amply demonstrated in its culture of innovation, patent portfolio and expertise in hardware architecture.” -Mr. Jan Erik Aase, Partner & Global Head – ISG Provider Lens, ISG Research. “LTTS has successfully helped clients transform the value proposition of their product and services by architecting and executing future-ready digital product and platform roadmaps through user-centered services. We have been investing in digital and leading-edge technologies and providing a wide range of services from chip to cloud as more of our customers are embarking on the journey to digital transformation, both in products as well as the shop floor. This strategy has helped us become the partner of choice to over 300 global customers. This recognition by ISG is an endorsement of our business value and impact.” -Mr. Abhishek Sinha, Chief Operating Officer and Member of the Board, L&T Technology Services. About L&T Technology Services Ltd- L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 57 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 20,800 employees spread across 17 global design centres, 28 global sales offices and 89 innovation labs as of March 31, 2022.

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