7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Wilkie Civil Engineering

Wilkie Civil Engineering was established in Perth, Western Australia in 1985 as an engineering consulting firm that delivered civil and structural design services within Western Australia, servicing both commercial and residential fields.

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Engineering Tech

Queen's Speech 2021: why it was a good one for infrastructure

Article | July 20, 2022

Andrew Jones MP, Chair of the All-Party Parliamentary Group on Infrastructure, comments on last week's Queen’s Speech announcements.

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Market, Engineering Tech

The Basics of Lean Construction Methods

Article | July 11, 2022

Most construction companies want to deliver the best possible results for their clients while expending the least possible resources. Yet, the construction industry has traditionally been littered with waste and inefficiencies. Today, some of the most successful companies use lean construction philosophy to guide their operations. Companies that do regularly impress clients, maintain high morale and create high-quality structures.

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Engineering Tech

Midyear Deals in Engineering 2022

Article | August 24, 2021

Recent M&A activity has slowed slightly in 2022, owing primarily to economic and geopolitical uncertainty. In the short term, deal activity is expected to remain stable. This continued investment is expected to be driven by capital availability, private equity (PE) investors, and strategic balance sheet strength. Despite a drop in deal volume in the last quarter, deal activity remained consistent with pre-pandemic levels. Volumes in the four quarters ending in the first quarter of 2022 exceeded pre-pandemic levels by 18%. Deal values fell in the last two quarters due to fewer megadeals (deals worth at least $1 billion), as companies became warier of complications arising from government approvals. With the exception of construction machinery, North American activity drove deal volume growth over the last four quarters across all engineering and construction (E & C) subsectors. This region saw a shift toward local, strategic investor transactions, emphasising the impact of global economic headwinds. Prospects for Engineering Transactions Despite headwinds from slowing economic activity, rising interest rates, and cost pressure from rising material costs, increased competition for labor, and ongoing supply chain issues, the outlook for E & C sector deal activity remains positive, driven by the continued availability of capital and bolstered by the Infrastructure Investment and Jobs Act. The recent improvement in the performance of the residential market is expected to continue, owing to historically low interest rates, a housing gap caused by underbuilding over the last decade, the millennial generation entering prime home-buying age, and housing inventory near all-time lows. The non-residential market is expected to expand, but the outlook varies by sector. Transportation, manufacturing, and education are expected to benefit from infrastructure spending, while construction spending on offices and hotels is expected to decline, owing to continued remote working and business travel trends post-pandemic. “E&C deal activity is expected to remain stable due to the Infrastructure Investment and Jobs Act, private equity and corporate dry powder, realignment of end market exposure and acquisition of new technologies to support operations, despite the impact of inflation, supply chain disruption, labor shortages, and the war in Ukraine.” - Danny Bitar, US Engineering and Construction Deals Leader in the United States

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Engineering Tech

Infrastructure Policy Watch: cost of climate change to UK finances, public views on New Zealand infrastructure

Article | July 13, 2021

The Office for Budget Responsibility (OBR) in its latest Fiscal Risks Report has forecast the cost to the UK public finances from climate change (physical risks) and the transition to net-zero (transition risks) across a range of different scenarios. Describing the challenge, the OBR states: There are many other policy challenges to overcome, so the path to net zero can be expected to involve many policy levers on top of carbon taxes and emissions trading schemes, including bans and other regulations, and public subsidies and investment. These will all have economic and fiscal implications of one sort or another – either directly (via taxes and spending) or indirectly (via wider economic outcomes). Taking early action to achieve net zero would add 21% of GDP to public sector net debt by 2050, a smaller amount than that added by the Covid-19 pandemic. This amount comes from increased spending on net-zero investment, the loss of tax revenues (such as fuel duty), revenues from tax on carbon and other costs such as increased debt interest payments.

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Spotlight

Wilkie Civil Engineering

Wilkie Civil Engineering was established in Perth, Western Australia in 1985 as an engineering consulting firm that delivered civil and structural design services within Western Australia, servicing both commercial and residential fields.

Related News

Engineering Tech, Construction

Comfort Systems USA Announces Acquisition

Business Wire | February 01, 2024

Comfort Systems USA, Inc. today announced that it has closed its previously announced transaction to acquire Summit Industrial Construction, LLC (“Summit”) headquartered in Houston, Texas. As previously disclosed, Summit is a specialty industrial mechanical contractor offering engineering, design-assist and turnkey, direct hire construction services of modular systems serving the advanced technology, power, and industrial sectors. Summit’s capabilities encompass a wide range of modular and site-based construction, including process piping, equipment setting, large pipe rack trestles, and related steel erection and specialty concrete work. Summit is a trusted supplier to some of the world’s largest advanced technology, power and industrial companies and is currently deployed on several major chip fabrication projects. Initially, Summit is expected to contribute annualized revenues of approximately $375 million to $400 million, and earnings before interest, taxes, depreciation, and amortization of $35 million to $40 million. In light of the amortization expense, Summit is expected to make a neutral to slightly accretive contribution to earnings per share in 2024 and 2025. Brian Lane, Comfort Systems USA’s Chief Executive Officer, commented, “We are delighted to announce the closing of our agreement to acquire Summit, an extremely capable provider of modular and other complex mechanical services. Summit brings a stellar reputation as a modular technology leader in growing end markets, including multiple ongoing and large semiconductor projects. We are happy to welcome Summit’s wonderful leadership team and excellent production and craft workers across many states, and we are confident Summit will continue to innovate and grow as a part of our network of world-class contracting companies. We are grateful that Summit has chosen to become part of Comfort Systems USA.”

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Engineering Tech, Construction

PirTano Construction acquires Powerlink Electric

PR Newswire | January 25, 2024

PirTano Construction Company, Inc. ("PirTano"), a leading Midwest-based infrastructure and utility services-focused underground construction company operating in the communications and sewer & water sectors, is pleased to announce its acquisition of Powerlink Electric ("Powerlink"). The transaction closed on November 17, 2023. Mike Piraino, President of PirTano, said, "The acquisition of Powerlink will operate as a new electrical division, and brings additional service offerings and bench strength of employees as we look forward to continuing to support our customers while capitalizing on additional opportunities." Founded in 2006 by Doug Pantle and Steve Lipinski, Powerlink Electric ("Powerlink"), is a full-service electrical and telecommunications contractor based in Vernon Hills, Illinois with an outstanding reputation in its regional marketplace and is well known for the reliability and quality of its service. Powerlink primarily focuses on commercial and industrial projects and operates in Northeastern Illinois and surrounding areas. Powerlink will continue to operate under the current leadership as a wholly owned subsidiary of PirTano. Rising Point Capital ("RPC"), commented on the transaction, "Doug and Steve have built a tremendous reputation in its marketplace. We are very excited to partner with them to help accelerate their growth and with leading a new division at PirTano."Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, served as the exclusive advisor to Powerlink. Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Stephen Dinehart, a Generational Group Authorized Affiliate, with support from Vice President, M&A, Lance Thomasson successfully closed the deal.

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Design, Mechanical and Motion Systems, Engineering Tech

SPX FLOW Launches Universal 2 ND Pump Series Designed Uniquely for Industrial Market

PR Newswire | January 29, 2024

SPX FLOW, has released the Universal® 2 ND Positive Displacement Pump (U2 ND) Series designed with industrial users in mind. The pumps offer the quality and durability the Waukesha Cherry-Burrell brand is known for while optimizing cost and suitability for the industrial market. The U2 ND series significantly expands the WCB pump range, aimed at enhancing reliability and performance across industrial applications while outperforming other pump styles, such as industrial lobe, gear or progressive cavity pumps.The design features improvements uniquely suited for industrial applications, including: Total cost of ownership: The pumps ensure a long running life, given their robust construction materials and designs tailored for each application. Because of its high volumetric efficiency, the pumps can be used to dose fluids, eliminating the need for an additional metering pump.  Efficiency: The U2 ND pump reduces slip, which occurs when fluids move backward from the liquid flow due to internal clearances. Lower slip means more efficiency, reducing the need for higher horsepower motors. Also, the series can process fluids over longer spans due to its high-pressure capability, which reduces the need for multiple pumps in these applications. Reliability: WCB is a proven and trusted global brand dating back to the 1880s. The pumps are made with durable, corrosive-resistant materials compatible with industrial environments. A robust design, equipped with industrial flanges or sanitary fittings, ensures manufacturers can choose the configuration to meet their needs.  Additionally, an extensive sales channel and domestic manufacturing footprint support this pump series, enabling quick deliveries on standardized parts across the entire Universal pump product line. The U2 ND series is complemented by the Universal Industrial 5000 series, which is tailored for users who require OEM (Original Equipment Manufacturer) seals for their industrial pumping operations. Julien Bassett, Pumps Global Product Manager: "Waukesha Cherry-Burrell has extensive experience offering pumps to customers built with their needs in mind. We wanted to expand our offerings to provide quality and durability of the SPX FLOW brand while catering to the unique needs of industrial manufacturers and their applications."

Read More

Engineering Tech, Construction

Comfort Systems USA Announces Acquisition

Business Wire | February 01, 2024

Comfort Systems USA, Inc. today announced that it has closed its previously announced transaction to acquire Summit Industrial Construction, LLC (“Summit”) headquartered in Houston, Texas. As previously disclosed, Summit is a specialty industrial mechanical contractor offering engineering, design-assist and turnkey, direct hire construction services of modular systems serving the advanced technology, power, and industrial sectors. Summit’s capabilities encompass a wide range of modular and site-based construction, including process piping, equipment setting, large pipe rack trestles, and related steel erection and specialty concrete work. Summit is a trusted supplier to some of the world’s largest advanced technology, power and industrial companies and is currently deployed on several major chip fabrication projects. Initially, Summit is expected to contribute annualized revenues of approximately $375 million to $400 million, and earnings before interest, taxes, depreciation, and amortization of $35 million to $40 million. In light of the amortization expense, Summit is expected to make a neutral to slightly accretive contribution to earnings per share in 2024 and 2025. Brian Lane, Comfort Systems USA’s Chief Executive Officer, commented, “We are delighted to announce the closing of our agreement to acquire Summit, an extremely capable provider of modular and other complex mechanical services. Summit brings a stellar reputation as a modular technology leader in growing end markets, including multiple ongoing and large semiconductor projects. We are happy to welcome Summit’s wonderful leadership team and excellent production and craft workers across many states, and we are confident Summit will continue to innovate and grow as a part of our network of world-class contracting companies. We are grateful that Summit has chosen to become part of Comfort Systems USA.”

Read More

Engineering Tech, Construction

PirTano Construction acquires Powerlink Electric

PR Newswire | January 25, 2024

PirTano Construction Company, Inc. ("PirTano"), a leading Midwest-based infrastructure and utility services-focused underground construction company operating in the communications and sewer & water sectors, is pleased to announce its acquisition of Powerlink Electric ("Powerlink"). The transaction closed on November 17, 2023. Mike Piraino, President of PirTano, said, "The acquisition of Powerlink will operate as a new electrical division, and brings additional service offerings and bench strength of employees as we look forward to continuing to support our customers while capitalizing on additional opportunities." Founded in 2006 by Doug Pantle and Steve Lipinski, Powerlink Electric ("Powerlink"), is a full-service electrical and telecommunications contractor based in Vernon Hills, Illinois with an outstanding reputation in its regional marketplace and is well known for the reliability and quality of its service. Powerlink primarily focuses on commercial and industrial projects and operates in Northeastern Illinois and surrounding areas. Powerlink will continue to operate under the current leadership as a wholly owned subsidiary of PirTano. Rising Point Capital ("RPC"), commented on the transaction, "Doug and Steve have built a tremendous reputation in its marketplace. We are very excited to partner with them to help accelerate their growth and with leading a new division at PirTano."Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, served as the exclusive advisor to Powerlink. Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Stephen Dinehart, a Generational Group Authorized Affiliate, with support from Vice President, M&A, Lance Thomasson successfully closed the deal.

Read More

Design, Mechanical and Motion Systems, Engineering Tech

SPX FLOW Launches Universal 2 ND Pump Series Designed Uniquely for Industrial Market

PR Newswire | January 29, 2024

SPX FLOW, has released the Universal® 2 ND Positive Displacement Pump (U2 ND) Series designed with industrial users in mind. The pumps offer the quality and durability the Waukesha Cherry-Burrell brand is known for while optimizing cost and suitability for the industrial market. The U2 ND series significantly expands the WCB pump range, aimed at enhancing reliability and performance across industrial applications while outperforming other pump styles, such as industrial lobe, gear or progressive cavity pumps.The design features improvements uniquely suited for industrial applications, including: Total cost of ownership: The pumps ensure a long running life, given their robust construction materials and designs tailored for each application. Because of its high volumetric efficiency, the pumps can be used to dose fluids, eliminating the need for an additional metering pump.  Efficiency: The U2 ND pump reduces slip, which occurs when fluids move backward from the liquid flow due to internal clearances. Lower slip means more efficiency, reducing the need for higher horsepower motors. Also, the series can process fluids over longer spans due to its high-pressure capability, which reduces the need for multiple pumps in these applications. Reliability: WCB is a proven and trusted global brand dating back to the 1880s. The pumps are made with durable, corrosive-resistant materials compatible with industrial environments. A robust design, equipped with industrial flanges or sanitary fittings, ensures manufacturers can choose the configuration to meet their needs.  Additionally, an extensive sales channel and domestic manufacturing footprint support this pump series, enabling quick deliveries on standardized parts across the entire Universal pump product line. The U2 ND series is complemented by the Universal Industrial 5000 series, which is tailored for users who require OEM (Original Equipment Manufacturer) seals for their industrial pumping operations. Julien Bassett, Pumps Global Product Manager: "Waukesha Cherry-Burrell has extensive experience offering pumps to customers built with their needs in mind. We wanted to expand our offerings to provide quality and durability of the SPX FLOW brand while catering to the unique needs of industrial manufacturers and their applications."

Read More

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