5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Clugston Construction Limited

Clugston Construction is an award winning regional building and civil engineering contractor and a member of the privately owned Clugston Group, established over 80 years ago by the present Chairman’s father.

OTHER ARTICLES
Engineering Tech

How BIM helps general contractors win more business

Article | August 25, 2021

No industry in the world remains untouched by digital technology. For the architecture, engineering, and construction industry, this holds especially true. Technology is making vast improvements in the way general contractors plan and build projects, paving the way for a reimagined future. One technology in particular Building Information Modeling is leading the way. BIM is an intelligent, 3D model-based process that helps general contractors become more accurate and efficient.

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Engineering Tech

The Future of Acoustical Engineering

Article | July 20, 2022

Since we first learned to record sounds on wax tubes that could be played back on phonographs, humanity has come a long way. While setting up one of these antique music players and hearing what audio enthusiasts listened to in the late 1800s is interesting, it pales in comparison to the advances we've made. What are some of the most exciting recent acoustic engineering advances, and what does the future of acoustic engineering look like? Recent Audio Engineering Advances Inflatable concert halls have appeared in the most unexpected places, providing sound engineers with the perfect canvas to create the ideal stage for musical acts. Once the structure has been inflated and is ready to go, sound engineers can manipulate the interior acoustics in the same way. Acoustic engineers can use 3D impulse response management to create a 3D visualization of a room's acoustics using a set of microphones. This makes it easier to identify problem areas that would otherwise be difficult to identify with the human ear. Adding augmented or virtual reality to the mix introduces the practice of acoustic holography, which allows engineers to create a picture of the sound patterns in real-time. This could be useful for engineers concerned about noise pollution as well as those attempting to create the ideal acoustics for a musical performance or play. What Does the Future Hold for Acoustical Engineering? It's exciting to see how far the acoustical engineering industry has come, and even more exciting to see what the future may hold. What do acoustical engineers hope to achieve? Acoustic Metamaterials Gesture Control 3D Audio Music Recordings Although many people are unfamiliar with the term "acoustic engineering," it is a type of engineering that most people are likely to encounter on a daily basis. The future of acoustical engineering is bright, and we'll most likely see a lot of changes that make it easier to immerse ourselves in the perfect audio experience over the next few decades.

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Engineering Tech

‘Vision and validate’: a third way in designing the roads of the future?

Article | July 20, 2022

The Strategic Road Network (SRN) is the backbone of the road network in England. The UK’s road network is a fundamental part of our transport system; all journeys start on a road or pavement of some form. The functioning of the SRN is critical for the economy. Entire sectors depend on it, with some of the most dependent including retail, primary materials, manufacturing and construction. Thirty percent of all traffic is carried by the SRN road; inefficiencies, in the form of congestion, negatively affect productivity, the environment and quality of life.

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Engineering Tech

AI in Real-World Robotics

Article | July 19, 2021

While experts debate the finer points of what constitutes a true general artificial intelligence (AI) and the various steps that can get us there, it isn’t in any doubt that robots are getting smarter –and learning how to make better decisions-- thanks to various AI-related systems. From the autonomous cars on our roads and the autonomous mobile robots in the world’s warehouses through to AI-powered machine vision systems, edge computing in manufacturing environments, and agricultural drones that can process huge amounts of data on the fly, AI greatly enhances robot performance by providing bots with intelligent decision-making capabilities based on an analysis of billions of data points coupled with neural network and deep learning strategies. Crucially, AI enables robots to be more flexible, while at the same time enhancing traceability across all types of automation processes.

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Spotlight

Clugston Construction Limited

Clugston Construction is an award winning regional building and civil engineering contractor and a member of the privately owned Clugston Group, established over 80 years ago by the present Chairman’s father.

Related News

AES Takes On Audio for ‘New Realities’

Audio Engineering Society | March 06, 2017

The Audio Engineering Society’s Technical Council (AESTC) has formed a group to advance the science and application of Audio for New Realities. It will serve the needs of the audio community working in virtual-, augmented, and mixed-reality environments.

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SVG Sit-Down: AES Takes on Audio’s ‘New Realities’

Audio Engineering Society | March 27, 2017

The Audio Engineering Society’s Technical Council (AESTC) has formed a group to advance the science and application of Audio for New Realities. It will serve the needs of the audio community working in virtual-, augmented- and mixed-reality environments.

Read More

AES Takes On Audio for ‘New Realities’

Audio Engineering Society | March 06, 2017

The Audio Engineering Society’s Technical Council (AESTC) has formed a group to advance the science and application of Audio for New Realities. It will serve the needs of the audio community working in virtual-, augmented, and mixed-reality environments.

Read More

SVG Sit-Down: AES Takes on Audio’s ‘New Realities’

Audio Engineering Society | March 27, 2017

The Audio Engineering Society’s Technical Council (AESTC) has formed a group to advance the science and application of Audio for New Realities. It will serve the needs of the audio community working in virtual-, augmented- and mixed-reality environments.

Read More

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