5 Marketing Technology Trends for 2020

| September 13, 2019

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

OTHER ARTICLES

Infrastructure Policy Watch: UKIB goes live, Singapore brings in global sustainability experts

Article | June 29, 2021

The new UK Infrastructure Bank (UKIB) recently opened, with its remit confirmed by the UK government in a new Framework Document. The document sets out the role of the bank as providing: "leadership to the market in the development of infrastructure and new infrastructure technologies, crowding-in private capital and reducing risk through its cornerstone investments and range of financial products. It will bolster the government’s lending to local government for large and complex projects through its expertise and scrutiny, and help to bring private and public sector stakeholders together to regenerate regions and create new opportunities." It will have two strategic objectives, to help tackle climate change and support regional and local economic growth. Given these two objectives may conflict, the Framework Document suggests "where an investment is primarily to support economic growth, the Company will ensure that it does not do significant harm against its climate objective."

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ICE asks: what should be in the UK's second National Infrastructure Assessment?

Article | August 2, 2021

With major demographic challenges on the horizon – including the growth and ageing of the population, coupled with the need to adapt to a changing climate – it is essential that we take a long-term approach to infrastructure planning.The National Infrastructure Commission’s (NIC) National Infrastructure Assessment (NIA) aims to do exactly that. Producing the NIA every five years is one of the NIC’s core responsibilities set out in its charter and its first such report, published in 2018, heavily influenced the government’s recent National Infrastructure Strategy.

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How to Find Best Material Takeoff & Estimating Company

Article | February 18, 2020

Construction material takeoff is considered as a very important part of the overall cost estimation in any construction project. Without a price estimation, it is not only difficult to provide a layout but lack of material estimation also raises a lot of doubt later. In this process, the contractors are required to use the actual blueprints of the building to be prepared and calculate the quantity of material that will be required for the overall price and the supplies that are needed. According to this information the project budget is calculated later, which is the main reason it is very important to have an accurate estimate.

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The Risks, Barriers and Opportunities of BIM

Article | May 5, 2021

Building Information Modeling (BIM) is revolutionizing the architecture, engineering, and construction (AEC) industry worldwide. For many public sector and major projects, BIM has become the required method of working. Yet, despite the increasing acceptance and use of BIM, there are still some barriers to its adoption.

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Spotlight

The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

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