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5 Marketing Technology Trends for 2020

September 13, 2019 | 276 views

The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

Industrial Origami

Industrial Origami, Inc. (IOI) is a design engineering firm that specializes in the low force folding of sheet metal and thick plate. IOI uses a patented technology that simplifies the design and assembly of products resulting in reduced product costs, innovative designs and precision manufacture not possible using traditional forming methods.

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ENGINEERING TECH

EDM set to lead skills development in new £10 million digital engineering centre

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Financial Engineering: How To Make SAP Shareholders Happy

Article | February 10, 2020

SAP is tweaking and twisting everything it can to make everybody happy. The efforts of Mucic, Morgan and Klein are remarkable. The three musketeers strike again: SAP co-CEOs Jennifer Morgan and Christian Klein as well as CFO Luka Mucic want to make everyone in the SAP community happy, and they want to make everyone happy all at once. To make that happen, they are moving large sums of money around – only through legal, albeit a little questionable, methods, primarily financial engineering.

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ENGINEERING TECH

Infrastructure Policy Watch: new resilience guidelines from Australia and UK hydrogen strategy

Article | August 24, 2021

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Read More
MARKET

The Semiconductor Chip Shortage

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The recent AHR Expo 2020 was a showcase of the very latest - and coolest - technologies for service contractors. From cutting-edge air and water purification systems to virtual reality headsets to advanced sensors and alert systems to enhance safety, one thing is clear: service contractors today have a lot more tools at their disposal than they have in years past.

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The Future of Acoustical Engineering

Article | July 20, 2022

Since the early days of the personal computer the construction industry has been slow to adopt digital technology. As a result, increases in construction productivity have lagged virtually every other major industry, such as automotive and aircraft manufacturing. It’s true that every construction project is different, unlike automobiles and planes, but we can do more to improve the future of construction.

Read More

Financial Engineering: How To Make SAP Shareholders Happy

Article | February 10, 2020

SAP is tweaking and twisting everything it can to make everybody happy. The efforts of Mucic, Morgan and Klein are remarkable. The three musketeers strike again: SAP co-CEOs Jennifer Morgan and Christian Klein as well as CFO Luka Mucic want to make everyone in the SAP community happy, and they want to make everyone happy all at once. To make that happen, they are moving large sums of money around – only through legal, albeit a little questionable, methods, primarily financial engineering.

Read More
MORE ARTICLES

Spotlight

Industrial Origami

Industrial Origami, Inc. (IOI) is a design engineering firm that specializes in the low force folding of sheet metal and thick plate. IOI uses a patented technology that simplifies the design and assembly of products resulting in reduced product costs, innovative designs and precision manufacture not possible using traditional forming methods.

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