10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

Spotlight

AKASEL ApS

AKASEL, THE SMARTER ALTERNATIVE, has been working successfully with the most demanding labs around the world since 2004. Founded by Morten Damgaard, AKASEL is a Danish firm that develops, produces and distributes premium consumables and preparation methods for metallography.

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OxBlue Announces AI-Based Capabilities for Social Distancing

Article | September 27, 2021

OxBlue.Com, an Atlanta-Based Technology Company and the Leader in Professional Construction Camera Services, Has Announced the Development of Artificial Intelligence-Based Technology for Detecting Social Distancing on Construction Sites. OxBlue, an Atlanta-based technology company and the leader in professional construction camera services, has announced the development of artificial intelligence-based technology for detecting social distancing on construction sites.

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Robotics and Automation

15 sites in the frame to become home to the UK’s prototype fusion energy plant

Article | July 13, 2022

The UK Atomic Energy Authority (UKAEA) has revealed the long list of sites under consideration for development of the UK’s prototype fusion energy plant.An open call for sites to host the Spherical Tokomak for Energy Production (Step) facility was opened last year and compliance check of those nominated has led to publication of the long list. According to the UKAEA, moving fusion from research and development to design and delivery is an important part of the UK’s ambition to be a world leader in sustainable, low-carbon energy. Fusion has the potential to provide an abundant source of low-carbon energy by copying the processes that power the sun and stars. UKAEA has said that this new technology will play an important role alongside established renewable technologies such as wind and solar.Step programme director Paul Methven said: “STEP is about building on the amazing science done over decades in fusion and translating that into a real prototype power plant that paves the way for this fantastic new energy source.

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Engineering Tech

IFS CLOUD FOR CONSTRUCTION – THE TIME TO TRANSITION IS NOW

Article | July 14, 2022

Theconstruction industryhas long been challenged by a number of inefficiencies. As countries across the world look to stimulate their economies into recovery, investment in infrastructure and construction projects is at the forefront for many—meaning now is the time for construction companies to face and resolve their inefficiencies. In an earlier blog I looked atkey trends in the industry for 2021and noted that increasing productivity is still one of the major hurdles that the industry needs to overcome. However while there is no one-size-fits all to resolving this, there are some general themes that can be adopted by all who are ready to transition to a more dynamic, agile and profitable construction company which is centered around the adoption of best practices.

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Engineering Tech

Jigs and Fixtures: 6 Ways to Improve Production Efficiency with 3D Printing

Article | May 13, 2021

Whether it’s jigs, fixtures or grips, tooling remains a vital, if seemingly mundane, part of the manufacturing process. Regardless of the complexity of your products, the productivity and efficiency of your production depend on the availability of high-quality tooling aids. Maximising production efficiency and productivity is a key concern for manufacturers. Jigs and fixtures are manufacturing aids used to increase the reliability, accuracy and quality of the manufacturing process whilst minimising production cycle times and improving worker safety.

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Spotlight

AKASEL ApS

AKASEL, THE SMARTER ALTERNATIVE, has been working successfully with the most demanding labs around the world since 2004. Founded by Morten Damgaard, AKASEL is a Danish firm that develops, produces and distributes premium consumables and preparation methods for metallography.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

Deck7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

Deck7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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