10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

Spotlight

LIN Consulting, Inc.

LIN Consulting, Inc. (LCI), a California Corporation founded in 1997, specializes in traffic, civil, and electrical engineering. LCI is a certified small business enterprise (SBE), disadvantaged business enterprise (DBE), minority business enterprise (MBE), community business enterprise (CBE), and micro-business enterprise (SB-Micro), as listed by the State of California and various other agencies in the State.

OTHER ARTICLES
Engineering Tech

Infrastructure Policy Watch: UK government reviews road and rail development policy

Article | July 20, 2022

The UK’s Secretary of State for Transport, Grant Shapps MP, has announced a full review of the National Policy Statement (NPS) for national networks covering major roads and rail. NPSs outline the UK government’s strategic policy intent for infrastructure development and are used as part of the planning system to determine if a proposed project should be granted development consent. The review aims to bring the national networks NPS in line with commitments to achieve net-zero emissions by 2050. The secretary of state said: "The current National policy statement (NPS) on national networks, the government’s statement of strategic planning policy for major road and rail schemes, was written in 2014 – before the government’s legal commitment to net zero, the 10-point plan for a green industrial revolution, the new sixth carbon budget and most directly the new, more ambitious policies outlined in the transport decarbonisation plan."

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Engineering Tech

Making an Impact: Developing and Building Solutions for Our Engineers

Article | July 13, 2022

I first joined MongoDB as a Technical Services Engineer for Applications and Integrations. It was one of the most challenging work experiences that I have ever had and it was way outside of my comfort zone. The variety of technologies and IT knowledge involved is super impressive and I had a lot to learn, which excited me. Our management and team members were very supportive and helped me grow in the role.

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Engineering Tech

Five automated processes for more efficiency in precast project delivery

Article | August 24, 2021

Construction projects are currently facing numerous challenges: increasing time pressure, changes at short notice, cost efficiency, rising complexity, higher demands on architectural design and a larger number of participants characterize precast design today.

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Engineering Tech

Lake Zug East: Switzerland's Longest Construction Site Completed

Article | July 30, 2021

ntil recently, the infrastructure measures at Lake Zug East were the longest construction site in Switzerland. The 15-kilometer-long project has since been successfully completed after 20 months of construction. Not only has the full closure – which was necessary for economic and environmental protection reasons – been lifted, but one of the important access routes to the Gotthard Tunnel has also been completed. The fact that this could be done without any problems and delivered on schedule despite Coronavirus is due to the work of Emch+Berger WSB AG. The engineering firm was commissioned by the Swiss Federal Railways (SBB) to undertake the planning, overall project management, and construction management. The planning was based on a BIM model in Allplan Engineering.

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Spotlight

LIN Consulting, Inc.

LIN Consulting, Inc. (LCI), a California Corporation founded in 1997, specializes in traffic, civil, and electrical engineering. LCI is a certified small business enterprise (SBE), disadvantaged business enterprise (DBE), minority business enterprise (MBE), community business enterprise (CBE), and micro-business enterprise (SB-Micro), as listed by the State of California and various other agencies in the State.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

Deck7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

Deck7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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