10 Must-have Marketing Technology Stack for Your B2B Tech

September 13, 2019 | 277 views

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

Spotlight

Carrier Corporation

Founded by the inventor of modern air conditioning, Carrier is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls and energy services for residential, commercial, retail, transport and food service customers. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide.

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Service Tech Mobile Unveiled at AHR

Article | July 14, 2022

The recent AHR Expo 2020 was a showcase of the very latest - and coolest - technologies for service contractors. From cutting-edge air and water purification systems to virtual reality headsets to advanced sensors and alert systems to enhance safety, one thing is clear: service contractors today have a lot more tools at their disposal than they have in years past.

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ENGINEERING TECH

The Future of Construction from a Leader in SLAM-Based Laser Scanning

Article | August 24, 2021

Since the early days of the personal computer the construction industry has been slow to adopt digital technology. As a result, increases in construction productivity have lagged virtually every other major industry, such as automotive and aircraft manufacturing. It’s true that every construction project is different, unlike automobiles and planes, but we can do more to improve the future of construction.

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Financial Engineering: How To Make SAP Shareholders Happy

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SAP is tweaking and twisting everything it can to make everybody happy. The efforts of Mucic, Morgan and Klein are remarkable. The three musketeers strike again: SAP co-CEOs Jennifer Morgan and Christian Klein as well as CFO Luka Mucic want to make everyone in the SAP community happy, and they want to make everyone happy all at once. To make that happen, they are moving large sums of money around – only through legal, albeit a little questionable, methods, primarily financial engineering.

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Spotlight

Carrier Corporation

Founded by the inventor of modern air conditioning, Carrier is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls and energy services for residential, commercial, retail, transport and food service customers. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide.

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