10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

Spotlight

WDS Component Parts Ltd

WDS is a leading European manufacturer and a global supplier of Standard Parts, Machine Accessories and Workholding Components with a long history and an impressive pedigree. The WDS range of products is characterised by high quality, superior performance, unrivalled choice and excellent value for money.

OTHER ARTICLES
Market, Engineering Tech

IoT and BIM for automatic performance recording

Article | July 11, 2022

As part of a Digipro project, ALLPLAN is working with three partners to research a system for automatic performance measurement using IoT and BIM. DigiPro focuses on the digitalisation of products, processes and business models in companies. As part of the German-Dutch INTERREG program Digipro, a project is currently underway that aims to automate performance recording on the construction site using IoT (Internet of Things) and BIM (Building Information Modelling). A consortium of four companies - BuildersMind, mangineers, Nijhuis Bouw B.V. and ALLPLAN - is working on a solution for automated construction site monitoring that documents construction progress in near real time. Promising results have already been achieved in an alpha test phase on two construction sites of Nijhuis Bouw in Enschede 2020.

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Engineering Tech

ICE STEM Ambassadors help to inspire the next generation

Article | July 20, 2022

Andy Magee is a Senior Civil Engineer at Leeds City Council and ICE Yorkshire & Humber’s STEM Ambassador of the Year. STEM outreach is crucial, says Andy. Firstly to better inform the next generation of the opportunities available to them, but also to the civil engineering industry which is facing a potential skills shortage in the future. Outreach work helps us to grow the potential engineers of tomorrow and equip them with the skills needed for an ever-changing world of work – in being able to find and convey innovative ideas and solutions for example.

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Market

5 Fascinating Facts About Concrete

Article | September 27, 2021

This week’s World of Concrete in Las Vegas is the first major trade show in the United States since the COVID pandemic changed the face of the convention and meeting business. For many, this is yet another sign of life slowly returning to normal for the construction industry. If you’ve made the trek to this year’s WOC, you’re looking forward to it all—new products, cutting-edge tech, interactive workshops, hands-on training, and no doubt—the Bricklayer 500! This one-hour competition tests the speed and stamina to name the world’s greatest mason. Whether you’re there in person or too busy in the field to attend, we join you in celebrating all things concrete this week. Here are some weird and wonderful facts about concrete, a strong and versatile material, that is used in everything from our kitchen countertops to the roads we drive on daily.

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Why a Digital Twin Is the Best Way to Start a Building Project

Article | April 28, 2020

A digital twin is much more than just a 3D model of a building. It contains detailed information of all equipment and components, including their physical properties and cost. The model can also reflect the exact state of building elements, showing issues like mechanical wear. Digital twins can also be used as simulation tools, to analyze how a building would behave under different conditions.

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Spotlight

WDS Component Parts Ltd

WDS is a leading European manufacturer and a global supplier of Standard Parts, Machine Accessories and Workholding Components with a long history and an impressive pedigree. The WDS range of products is characterised by high quality, superior performance, unrivalled choice and excellent value for money.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

Deck7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

Deck7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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