10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

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Digital Alloys

For manufacturers of hard metal parts, additive manufacturing with Digital Alloys radically simple Joule Printing delivers the highest speed and lowest cost. We are led by an experienced management team, and backed by Boeing, Lincoln Electric, Khosla Ventures, and G20 Ventures.

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Engineering Tech

Futuristic learning modules that need to be part of engineering education

Article | July 13, 2022

Engineering technology is evolving at a rapid pace across the world. Companies are depending on newer technologies like artificial intelligence, big data, machine learning, and automation. The new-age curriculum has transformed the way engineering education is delivered in the classroom. Here are futuristic modules that engineering education needs to include in the curriculum. The manufacturing facilities available today have formed a fully integrated production system powered by digital technologies.

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Market

Five automated processes for more efficiency in precast project delivery

Article | September 27, 2021

Construction projects are currently facing numerous challenges: increasing time pressure, changes at short notice, cost efficiency, rising complexity, higher demands on architectural design and a larger number of participants characterize precast design today.

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Engineering Tech

Queen's Speech 2021: why it was a good one for infrastructure

Article | August 25, 2021

Andrew Jones MP, Chair of the All-Party Parliamentary Group on Infrastructure, comments on last week's Queen’s Speech announcements.

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Engineering Tech

Infrastructure Policy Watch: cost of climate change to UK finances, public views on New Zealand infrastructure

Article | July 13, 2021

The Office for Budget Responsibility (OBR) in its latest Fiscal Risks Report has forecast the cost to the UK public finances from climate change (physical risks) and the transition to net-zero (transition risks) across a range of different scenarios. Describing the challenge, the OBR states: There are many other policy challenges to overcome, so the path to net zero can be expected to involve many policy levers on top of carbon taxes and emissions trading schemes, including bans and other regulations, and public subsidies and investment. These will all have economic and fiscal implications of one sort or another – either directly (via taxes and spending) or indirectly (via wider economic outcomes). Taking early action to achieve net zero would add 21% of GDP to public sector net debt by 2050, a smaller amount than that added by the Covid-19 pandemic. This amount comes from increased spending on net-zero investment, the loss of tax revenues (such as fuel duty), revenues from tax on carbon and other costs such as increased debt interest payments.

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Spotlight

Digital Alloys

For manufacturers of hard metal parts, additive manufacturing with Digital Alloys radically simple Joule Printing delivers the highest speed and lowest cost. We are led by an experienced management team, and backed by Boeing, Lincoln Electric, Khosla Ventures, and G20 Ventures.

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Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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