Home > Resources > Articles > 10 Must-have Marketing Technology Stack for Your B2B Tech

10 Must-have Marketing Technology Stack for Your B2B Tech

September 13, 2019

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

Spotlight

Weasler Engineering

Founded in 1951, Weasler Engineering,Inc. is a leading manufacturer and distributor of mechanical power transmission products used in agricultural, lawn and turf, construction, industrial and marine equipment, and has become known as a leader in quality, safety and product innovation. From the beginning Weasler established policies that helped the company assume a leadership role in the field of power transmission products.

OTHER ARTICLES

EDM set to lead skills development in new £10 million digital engineering centre

Article | February 11, 2020

UWE Bristol will play a central role in a new £10 million digital engineering centre for the region. The Centre for Digital Engineering Technology & Innovation is a research, innovation and skills initiative created to develop and accelerate digital engineering across multiple industry sectors, to ultimately benefit future generations of engineers and engineering products, and to help tackle global challenges.

Read More

Service Tech Mobile Unveiled at AHR

Article | February 11, 2020

The recent AHR Expo 2020 was a showcase of the very latest - and coolest - technologies for service contractors. From cutting-edge air and water purification systems to virtual reality headsets to advanced sensors and alert systems to enhance safety, one thing is clear: service contractors today have a lot more tools at their disposal than they have in years past.

Read More

The Future of Construction from a Leader in SLAM-Based Laser Scanning

Article | February 10, 2020

Since the early days of the personal computer the construction industry has been slow to adopt digital technology. As a result, increases in construction productivity have lagged virtually every other major industry, such as automotive and aircraft manufacturing. It’s true that every construction project is different, unlike automobiles and planes, but we can do more to improve the future of construction.

Read More

Financial Engineering: How To Make SAP Shareholders Happy

Article | February 10, 2020

SAP is tweaking and twisting everything it can to make everybody happy. The efforts of Mucic, Morgan and Klein are remarkable. The three musketeers strike again: SAP co-CEOs Jennifer Morgan and Christian Klein as well as CFO Luka Mucic want to make everyone in the SAP community happy, and they want to make everyone happy all at once. To make that happen, they are moving large sums of money around – only through legal, albeit a little questionable, methods, primarily financial engineering.

Read More

EDM set to lead skills development in new £10 million digital engineering centre

Article | February 11, 2020

UWE Bristol will play a central role in a new £10 million digital engineering centre for the region. The Centre for Digital Engineering Technology & Innovation is a research, innovation and skills initiative created to develop and accelerate digital engineering across multiple industry sectors, to ultimately benefit future generations of engineers and engineering products, and to help tackle global challenges.

Read More

Service Tech Mobile Unveiled at AHR

Article | February 11, 2020

The recent AHR Expo 2020 was a showcase of the very latest - and coolest - technologies for service contractors. From cutting-edge air and water purification systems to virtual reality headsets to advanced sensors and alert systems to enhance safety, one thing is clear: service contractors today have a lot more tools at their disposal than they have in years past.

Read More

The Future of Construction from a Leader in SLAM-Based Laser Scanning

Article | February 10, 2020

Since the early days of the personal computer the construction industry has been slow to adopt digital technology. As a result, increases in construction productivity have lagged virtually every other major industry, such as automotive and aircraft manufacturing. It’s true that every construction project is different, unlike automobiles and planes, but we can do more to improve the future of construction.

Read More

Financial Engineering: How To Make SAP Shareholders Happy

Article | February 10, 2020

SAP is tweaking and twisting everything it can to make everybody happy. The efforts of Mucic, Morgan and Klein are remarkable. The three musketeers strike again: SAP co-CEOs Jennifer Morgan and Christian Klein as well as CFO Luka Mucic want to make everyone in the SAP community happy, and they want to make everyone happy all at once. To make that happen, they are moving large sums of money around – only through legal, albeit a little questionable, methods, primarily financial engineering.

Read More
MORE ARTICLES

Spotlight

Weasler Engineering

Founded in 1951, Weasler Engineering,Inc. is a leading manufacturer and distributor of mechanical power transmission products used in agricultural, lawn and turf, construction, industrial and marine equipment, and has become known as a leader in quality, safety and product innovation. From the beginning Weasler established policies that helped the company assume a leadership role in the field of power transmission products.

Events