. home.aspx
EVENTS
Congress on Safety in Engineering and Industry 2020
CONGRESS ON SAFETY IN ENGINEERING AND INDUSTRY 2020
June 21-24, 2020
The Congress on Safety in Engineering and Industry is the first event of its kind—and I strongly encourage you to be part of it. The inaugural installment of the congress, scheduled for June 21-24, 2020 in Philadelphia, brings together the expertise of 8 leading engineering professional societ...

International Conference on Design Engineering and Science
INTERNATIONAL CONFERENCE ON DESIGN ENGINEERING AND SCIENCE
February 27-29, 2020
The idea of the conference is for the scientists, scholars, engineers and students from the universities all around the world and the industry to present ongoing research activities, and hence to foster research relations between the universities and the industry.

International Conference On Mechanical and Production Engineering
INTERNATIONAL CONFERENCE ON MECHANICAL AND PRODUCTION ENGINEERING
December 18-19, 2019
International Conference on Mechanical And Production Engineering is a prestigious event organized with a motivation to provide an excellent international platform for the academicians, researchers, engineers, industrial participants and budding students around the world to SHARE their research find...

C-SUITE ON DECK

Q&A With Tara O'sullivan, CMO At SKILLSOFT

March 15, 2019 / ONDECK
Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change.

Here are her thoughts on women in marketing and the changing dynamics of the profession.

MEDIA 7: Tara, how old were you when you had your first paying job?
TARA O'SULLIVAN:
14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

"Marketing teams are not aligned to what technology can do for them and how it can transform the business."



MEDIA 7: What do you consider the biggest challenges for a CMO these days?
TS: Digital transformation. I believe the impact of digital transformation is impacting the CMO even more than other areas of the business. There are so many tools that can help the CMO get the data s/he needs, but it is figuring out which ones are the most relevant, timely and useful. I think a lot of marketing teams are not aligned to what technology can do for them and how it can transform the business.
The other major challenge is around proving to the business the benefit of marketing. As well as the funnel, and marketing sourced OI, we also need to better measure the branding impact on the business and how it supports revenue.

"Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot."



MEDIA 7: How important is learning and unlearning in today’s digital age of data and automation?
TS: Learning is the most important thing in my view. From figuring out what the new version of Excel can do for you (LOADS) to determining the best tech stack your marketing organization needs – we need to be learning. Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot. This means that you need to be continually changing your approach in order to make the company more successful. Agile marketing is a brand new mindset for marketing people – there isn’t an annual budget, the team decides what to spend it on a quarterly basis, so sometimes you will be investing in SEO, or investing in demand generation depending on the needs of the business.

"The gender pay gap is wide and people think about it as being 80 cents on the dollar."



MEDIA 7: Is Skillsoft closing the gap between the number of men and women in marketing? What are your views on gender equality in the present corporate world?
TS: Well I always thought marketing is different – I assumed that the majority of people entering marketing are women, but that’s not strictly true. Research from Axonn shows that women are only slightly more likely than men to enter the marketing world (21% vs 16%).
Marketing Week (a UK-based publication) carried out a survey and found that  female marketers earn less than male marketers in every sector and in every role, except that of marketing assistant.
Let’s remember though that the gender pay gap is wide and people think about it as being 80 cents on the dollar.  This is awful – but think about it over the lifetime of the female worker. Recent research analyzed a longitudinal dataset which shows total earnings across the most recent 15 years for all workers who worked in at least one year. The study found that women workers faced a wage gap of 51% in the 2001-2015 period. The research also found that the cost of taking time out of the labor force is exorbitant for women. For those who took just one year off from work, their annual earnings were 39% lower than women who worked all 15 years between 2001 and 2015.



About SkillSoft


SKILLSOFT is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.

Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of the Fortune 500. Learn more at www.skillsoft.com.

RELATED NEWS


Today, everyone is looking to save on construction costs. Construction company C.W. Driver Cos. uses a value engineering strategy to save costs for all construction projects without sacrificing on design or quality of the property. Value engineering starts before ground breaking, when builders can work with developers to find out where costs can be curbed. Some of these methods include polished concrete flooring, standing seam metal panels in place of aluminum composite metal panels, and vinyl w...
GLOBEST
READ MORE

A jolt of drama has struck the industry that provides engineering and construction services for the world’s energy sector.
Luxembourg’s Subsea 7 disclosed on Monday that it made a $2bn proposal for McDermott that is contingent on the US group dropping its planned tie-up with Chicago Bridge & Iron Company.
Subsea 7 said it proposed to buy all of McDermott’s capital stock for $7 per share, payable either entirely in cash or up to 50 perce...
FINANCIAL TIMES
READ MORE

A global leader in the wood processing and recycling industries, Terex now offers its environmental equipment customers two distinct product line brands – CBI, a Terex Brand and Terex Ecotec. From one company, forestry, construction, biomass, waste, recycling and composting professionals now can choose from a broad line of chippers, grinders, shredders, screens, waste handlers, windrow turners and stationary systems....
HUB-4
READ MORE

Mechatronics is an interdisciplinary field consisting of electrical-electronics, electromechanical. mechanical systems, and embedded software. The intent behind this interdisciplinary integration of technologies is to improve a mechanical unit’s operation and performance through system monitoring and feedback control. The electronics and embedded software provide the system monitoring and feedback control features for the target mechatronics unit.
Entry into exploring mechatronics c...

DESIGN NEWS
READ MORE

A $4 million gift to WVU will help two Oak Hill High School graduates go to school every year.
Emil Czul (pronounced “Sewell”), a WVU alumnus and 1950 graduate of Oak Hill High School, left that money to the university to create two endowed, full-ride scholarships that will be awarded each calendar year to financially needy students from Oak Hill High School, according to a press release from the WVU Foundation.
Czul died last November in Kissimmee, Fla. He was 85. The ...

THE DOMINION POST
READ MORE

One of the fastest-growing tech startups in Germany is a company that helps people program robots without writing a line of code. Only a year old, the quick success of Dresden-based Wandelbots, which just raised €6 million in a Series A, points to a massive untapped global market for industrial automation, which until recently has been the purview of large companies that can afford on-site integration specialists.
The basic problem is that industrial robots currently have to be hardc...

ZDNET
READ MORE

home.aspx
   

RESOURCES

EVENTS

Congress on Safety in Engineering and Industry 2020
CONGRESS ON SAFETY IN ENGINEERING AND INDUSTRY 2020
June 21-24, 2020
The Congress on Safety in Engineering and Industry is the first event of its kind—and I strongly encourage you to be part of it. The inaugural installment of the congress, scheduled for June 21-24, 2020 in Philadelphia, brings together the expertise of 8 leading engineering professional societ...

International Conference on Design Engineering and Science
INTERNATIONAL CONFERENCE ON DESIGN ENGINEERING AND SCIENCE
February 27-29, 2020
The idea of the conference is for the scientists, scholars, engineers and students from the universities all around the world and the industry to present ongoing research activities, and hence to foster research relations between the universities and the industry.

International Conference On Mechanical and Production Engineering
INTERNATIONAL CONFERENCE ON MECHANICAL AND PRODUCTION ENGINEERING
December 18-19, 2019
International Conference on Mechanical And Production Engineering is a prestigious event organized with a motivation to provide an excellent international platform for the academicians, researchers, engineers, industrial participants and budding students around the world to SHARE their research find...